I for IBM | A To Z Challenge

IBM is the brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Nicknamed Big Blue for its size, and for the use of blue color in products, packaging, and logo, IBM was founded in 1911, in New York, US, through a merger of three companies – Tabulating Machine Company, the International Time Recording Company, and
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We know that firms need to adapt their strategies as per the changes in the business environment. Strategies are highly context specific. What was good five years back will not hold good now. The business model that works for a particular firm may not work in a similar manner for another firm. The strategy that
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