Nescafe – Connecting Coffee and Well-Being

Nescafé, a blend of the words Nestlé and café, is the world’s most popular coffee brand. The flagship brand of the Swiss food giant Nestlé, was first introduced in Switzerland on April 1, 1938. In the 1930s, the Brazilian Government had planned to preserve the surplus of Brazilian coffee harvest. Nestlé used the unsold coffee to develop instant
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M for McDonald’s is my brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Easy guess! Started in 1940 by Richard and Maurice McDonald, the fast food chain was purchased in 1961 by franchise agent Ray Kroc, who expanded the chain worldwide.

L’Oréal group, the world’s largest cosmetics company, is my brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. A hair dye formula called Auréale, developed by Eugène Schueller, a young French chemist of German descent, led to the formation of L’Oréal, in 1920.

Kellogg’s, is my choice of brand today, for #AtoZChallenge, for the theme ‘Brands that people identify with’. Founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg, Kellogg’s produced and marketed the hugely successful Kellogg’s Toasted Corn Flakes and was renamed the Kellogg Company in 1922. Kellogg’s soon became a
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J being the alphabet for today, my choice of brand is Johnson & Johnson, for #AtoZChallenge, for the theme ‘Brands that people identify with’. In 1886, the same year in which Coca Cola was founded, three Johnson brothers, Robert Wood, James Wood and Edward Mead, living in New Jersey, produced a line of ready-to-use surgical dressings. These were to be
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IBM is the brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Nicknamed Big Blue for its size, and for the use of blue color in products, packaging, and logo, IBM was founded in 1911, in New York, US, through a merger of three companies – Tabulating Machine Company, the International Time Recording Company, and
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