What is Lifestyle Blogging? Why is it ideal for content marketing?
‘What is Lifestyle blogging?’
‘Do Lifestyle bloggers write only about designer wear, expensive furnishings and shopping habits?’
‘What is the difference between a lifestyle blog and a personal blog?’
‘Can you use your lifestyle blog to make money?’
I am often faced with a barrage of questions such as these from people who want to know more about the trend of blogging that is picking up speed at an incredible rate, so I decided to come up with this post. Before we get to the blogging part, let us see what lifestyle means.
Lifestyle refers to the way in which people live. It is expressed in both work and leisure behaviour patterns of individuals and in their activities, attitudes, interests, opinions, values, and allocation of income.
Taking this definition of lifestyle from the Business Dictionary, let’s see what a lifestyle blog is.
What is a lifestyle blog?
From the various definitions, I particularly like this comprehensive definition given by Evan from mediakix.com.
A lifestyle blog is defined as the digital content representation of its author’s everyday life and interests. A lifestyle blogger creates content inspired and curated from their personal interests and daily activities.
A lifestyle blog delves into themes related to one’s way of living.
Yet, it is somewhat different from personal blogging. A personal blog is more like an online personal journal, where the blogger writes mainly about his/her daily activities or about his/her life.
On the other hand, in a lifestyle blog, the content is guided more by the ideas, experiences and interests of the blogger and presented in an organised manner to the readers. Also, a lifestyle blog has a visual appeal somewhat similar to that of a lifestyle magazine.
Misconceptions about Lifestyle blogging
Some myths about Lifestyle blogging are:
Myth: Lifestyle bloggers are flamboyant people who love to show off
Some people believe that lifestyle bloggers are generally those loud people who must be selfie freaks, must sport trendy styles, and must love to show off their fine choices. I say ‘Not always’! While fashion and beauty trends are certainly a part of lifestyle blogging but the idea of lifestyle blogging extends beyond assembling a stylish wardrobe or decorating your home or showing off your crockery.
How you choose to live your life defines your lifestyle
Not all people who like to flaunt are lifestyle bloggers, similarly not all lifestyle bloggers are ostentatious nor are they perfect people, living an aspirational lifestyle. One doesn’t even have to pretend to be so for writing a lifestyle blog.
Good and smart living includes being socially and financially savvy, developing good relationships, keeping good health, being environment-friendly, contributing to your community, and shaping yourself into a well-balanced personality.
Writing pertaining to any of these themes fall under the purview of lifestyle blogging.
Myth: Lifestyle bloggers write mostly about their personal life
Another misconception about lifestyle blogging is that it revolves around the blogger’s personal life. As I have mentioned above, it need not be so. If I were to write only about my personal life, I would be extremely uncomfortable doing it, and besides, I would be thinking why would/should anybody be interested in reading about what I do in my day to day life.
Unlike a personal blog, a lifestyle blog need not focus on the bloggers day to day activities or personal life but can cover life themes that align with the blogger’s interest and have some value (functional or entertainment or educative value) for the readers.
Of course, in such blogs too, bloggers often share snippets of their life to add a personal touch wherever they feel appropriate.
Different types of Lifestyle blogs
There are different types of lifestyle blogs that cover a gamut of topics, ranging from sharing fashion and beauty tips to food, to travel, to home décor etc. One lifestyle blogger may write about fashion, food, beauty, makeup, decor, and style. Another one may write about adventure lifestyle, fitness, and yoga, yet another lifestyle blogger (like me) may write about travel, health, mindfulness, personal finance and content marketing.
It all depends on where the personal interests of the blogger lie. It also depends on the ability of the blogger to write posts on topics in a way that would engage the readers and add value to them.
Why are lifestyle bloggers ideal for content marketing?
We know that a natural fallout of the growth in internet usage is digital marketing. As more and more people hang out in the virtual space and spend time on different social media platforms, it is natural for more and more brands to enter and make their presence felt in the digital space.
⇒Here, we have some excellent books that talk about the need to embrace digital marketing and how to do it.
With the rise of digital marketing trend, influencer communities are gaining importance in conveying the story and message of brands to a targeted audience. Digital influencers are more cost-effective than traditional media and at the same time, they can yield influence effectively, as people tend to trust recommendations from other people over content created by a brand. (A fact corroborated in a research by Neilson)
As lifestyle bloggers amass a readership base, the blog becomes a potent platform to spread the “word-of-mouth” and create awareness about products, services or even ideas. In one of my earlier posts, I had written how brands are increasingly tapping the power of blogs and social media to reach out to people.
Content marketing using blogs presents monetization opportunities for lifestyle bloggers.
Though Google AdSense may seem like the simplest way to monetize a blog the problem with it is that Google AdSense offers low CPC in Asian countries including India. For earning through Google AdSense, a blog would generally need high volumes of traffic (typically in the range of 800 -1000 visitors per day or higher) and a profitable (high CPC) niche, whereas even with a relatively smaller targeted audience, it is possible to start writing sponsored content for brands.
With content marketing, bloggers can improve the earning potential of their blog, even with a smaller audience.
However, just because a person runs a lifestyle blog and wants to work with brands, it does not mean that brands will at once start approaching them right away to work with them. Bloggers need to work towards growing their blog, gaining the right traction to improve the earning potential of their blog.
So, the next pertinent question is
How to prepare your blog for content marketing
The first step towards writing content for brands is to register on an influencer marketing platform. Platforms such as Indiblogger or Blogadda connect the brands that market their products or services in India with appropriate influencers for creating content for specific campaigns. These platforms help the brands in finding the right mix of bloggers that echo the values of the brand.
In the post 5 Ways to prepare your blog for Content Marketing, I have given the tips using which you can improve your chances of working with brands as a digital influencer.
Find out how I have geared up for content marketing, and how can you too.
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