Why Employee Engagement creates value for your business.

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What prompted me to write this post was a discussion on a Linked In group about the role of  ‘Chief Inspiration Officer’ in an organization in inspiring employees and creating an engaged workforce.  The fancy title caught my attention and I followed through the discussion. As always, the discussion had people with different viewpoints. While some thought that this is absolutely the ‘wave’ of the future, others were not very optimistic about the prospect for such a title. However the objective of writing this post is not to elaborate on the role of ‘Chief Inspiration Officer’.  I will instead talk about the need for employee engagement at work.

It is a well accepted and often reiterated statement that  for any business to be successful, it should be able to successfully execute  its business strategy, not only once, but over and over again. To be competitive in the long run, every business needs to repeatedly do something that appeals to its customers. It also needs to possess some unique resources that continue to give the business an edge over its competitors. Such competencies and resources that are valuable, rare and inimitable render a  sustained competitive advantage to an organization.

Though most organizations claim that their people are the source of their competitive advantage, but we know for a fact that only a few organizations succeed in effectively leveraging the intellectual capital and unique abilities of their employees to achieve extraordinary results. Creating and delivering value on a sustainable basis,  calls for the presence of engaged workforce in an organization.

Engaging your Employees
Engaging your Employees

What does ‘Employee Engagement’ mean?

Employee engagement is defined as: ‘employees willingly contributing to the work while putting in intellectual effort, experiencing positive emotions at work and making meaningful connections to others at the workplace [[i]]. Read more

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