Frugal Innovation – bringing Grassroot creativity to the Global stage

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By Somali K Chakrabarti

 

Frugal innovation is about creating advantage out of constraint.

~ Kirsten Bound, Head International Innovation Research, National Endowment for Science, Technology and the Arts (Nesta).

 

The ‘Grassroot to Global’ (G2G) approach for innovation, propagated by National Innovation Foundation (NIF) of India, is set to change the way the world looks at the creativity and innovations at grassroots.

It subscribes to the concept of ‘frugal innovation, which involves use of local resources to come up with affordable, functional products that provide value for money and good user experience. The G2G model is developed to take creativity and knowledge that exists at the grassroots level and transform it into valuable innovation for the global marketplace.

Connecting Grassroot to Global
Connecting Grassroot to Global

 

The origin of the term ‘frugal engineering is credited to Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance in 2006, who coined the term after he was impressed by the ability of Indian engineers’ to innovate cost-effectively and quickly under severe resource constraints.

With businesses wanting to “do more with less resources”, firms such as Renault-Nissan, Siemens, and Unilever have embraced the concept of frugal innovation.

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Why JUGAAD Innovation Is Smart but Not Sustainable

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By Somali K Chakrabarti

 

The use of ‘Jugaad Innovation’, as a management philosophy, has received much attention from business and academic community all over the world, particularly the west. Essentially an Indian phenomenon, Jugaad is seen as an approach through which people devise indigenous work-around methods to overcome constraints.

To the western world, Jugaad Innovation is projected as the use of frugal and flexible approach to innovation, used in emerging countries to bring about breakthrough growth. This concept as elucidated in the book ‘Jugaad Innovation’ by [Navi Radjou, Jaideep Prabhu, Simone Ahuja, Kevin Roberts] found huge popularity in many developed nations of the west and in Japan, where companies have incurred huge investments in R&D, with limited returns in the past few years.

Jugaad Innovation
Jugaad : Cost effective machine to roast corn.

 

The use of low cost innovative solutions finds universal appeal, particularly when businesses worldwide are reeling under the pressure of resource constraints.

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