Social Media

Digital

How my book ‘Lei’ became the target of ‘phishing’ attack

badge

By Somali K Chakrabarti We keep hearing about cyber hacking, malware and scams such as phishing , but it hits us the most when the security of our own site or our copyrighted material is compromised upon. I am sharing with you how my kindle book ‘Lei : A wreath for your soul’  recently became the target of a phishing scam. I was startled when I noticed that  ‘Lei : A wreath for your soul’ was available free for download on a particular website.  To my utmost surprise the website also carried some reviews of my book along with comments from users who had downloaded the book. The screenshot is attached below.  

Digital
Digital

Social Media on Mobile – Convenience or Addiction?

badge

 By Somali K Chakrabarti You are what you share.  – C.W. Leadbeater   The above saying has gained relevance, more than ever before, in this age of social media. Breaking the barriers of age, hierarchy, gender, status and geography, social media allows us to express our views, share ideas, bridge distances and connect with like minded people. I have to admit that I have taken to social media like a fish takes to water. Social media has become an integral part of my life, to the extent, that a day without social media now appears to me almost like a day without electricity

Digital

From Owning Profits to Owning Network: Shift in paradigm for Digital businesses

badge

Over the last few days, there has been a lot of buzz around social media businesses fetching insanely high valuations including  Facebook’s acquisition of WhatsApp for $19 billion. On one hand, the conservative traditional investors are perplexed with the high valuations of social media companies, on the other hand some traders with investments in social media are laughing their way to the bank. The fact is that ‘Social Media’ businesses differ from ‘Traditional’ Businesses both in terms of ‘Value’ they create and in terms of the methods used for ‘Valuing’ these companies. While products and services of traditional businesses serve tangible needs of the market, digital social businesses mostly create new needs either by enhancing user experience, or by  seducing users with an unique experience or an emotional appeal. Traditional businesses generally have a fixed organization structure, start from a local market and later expand to global markets. In contrast, digital/social businesses are global from day one and thrive on collaborative structures based on interaction with online communities; if such companies manage to capture imagination, growth can be instantaneous. Candy Crush, the mobile phone game has been downloaded more than 500 million times since its launch in 2012 and is…

Digital

So What Type Of A Social Media User Are You?

badge

. While it is a commonly known fact that the number of people accessing internet is growing, some key facts worth noting are : More than one third of the world’s total population have internet access. The number of cell phones is expected to surpass  the global population of 7 billion in 2014. Nearly 73% of online adults now use a social networking site of some kind. To think about it, with the penetration of internet and global mobile outreach growing by the day, sites such as Facebook Twitter, LinkedIn and other networking websites are becoming an integral part of our daily lives. So much so, that we check our Facebook, Twitter accounts right in the morning even before we start our work, during the day we post to these accounts and we also log in before we retire for the day to  keep ourselves updated on what’s happening around. In fact, social media has become a phenomenon that has changed the way in which we which we seek & share information and interact with our friends, colleagues and other people across the world. . Organizations maintain their online presence on Facebook , Twitter, Flickr , Google+, Pinterest , MySpace , Digg and other…

Plugin for Social Media by Acurax Wordpress Design Studio
%d bloggers like this: