Water, sanitation and hygiene (WASH) – A Coca-Cola CSR Initiative

badge

By Somali K Chakrabarti

The importance of drinking water, sanitation and hygiene in our lives cannot be stressed upon enough. We always try our level best to maintain sanitation and hygiene within our homes to provide our children with a healthy and clean environment. But, the lack of sanitation outside our homes affects us too.

Read more

5 Reasons to Use Dettol Multi-Use wipes

badge

By Somali K Chakrabarti

Any good habit starts with personal measures. With ‘Cleanliness drive’ gaining traction all over India, ‘Personal hygiene’ also comes to the fore. Tiny measures to keep yourself clean will help you to keep diseases’ at bay and go a long way in ensuring that you maintain a healthy lifestyle.

Good personal hygiene habits go beyond smelling nice and looking clean; proper hygiene also prevents the spread of germs that lead to bacterial skin infections.

~ Why You Can’t Overlook the Importance of Personal Hygiene

 

To up your hygiene levels and satisfy the germophobes 😉 (I admit being one), Dettol introduces Dettol Multi-Use Wipes (http://www.dettol.co.in/).

Dettol Multi Use Wipes

Since the last 5 years, Dettol Hand-wash has been a permanent feature in my house. So, I was more than happy to try out a new product from Dettol – a trusted brand and a name that is synonymous with cleanliness and hygiene.

Read more

NDTV Cleanathon – Resolve for a Swachch India

badge
NDTV Cleanathon – Resolve for a Swachch India

By Somali K Chakrabarti

When you are surrounded by people who share a passionate commitment around a common purpose, anything is possible. 

With a purpose as imperative as cleanliness and sanitation, which affects every single individual in the country in some way or the other and is driven by none other than the PM of the country, it is but natural that a movement to support the cause will gain traction. The 12 hr long LIVE televised CLEANATHON on 14th December, 2014, a part of “Banega Swachh India” campaign launched by RB India and NDTV was such a unique event that brought together people from all walks and streams of life to create awareness for the need of sanitation and to support the cause. Amitabh Bachchan Swachh India

If my face and voice can become a reason for people to follow the Swachh India campaign, I’m happy to be a part of it. ~ Amitabh Bachchan, Campaign Ambassador

My biggest perk from blogging came in the form of winning Banega Swachh India blogging contest that gave me the opportunity to witness the NDTV Cleanathon event held on the 14th Dec and to contribute to the cause.

NDTV CLEANATHON Event

Mr Amitabh Bachchan, the brand ambassador for the Swachh India campaign, opened the event explaining why sanitation is of such immense importance to all of us. Mr Bachchan, along with co-anchor, Mr Vikram Chandra, executive director and CEO of NDTV looked into the challenges with respect to sanitation that exist in India today and urged people to join hands in the cleanliness drive.

Dia Mirza at NDTV Cleanathon
Cleanliness Initiatives on screen

Read more

Clean India – Sanitation and hygiene starts with You and Me

badge

By Somali K Chakrabarti

 

*** This post won the Grand Prize for Indibloggers ‘Banega Swachh India‘ #SwachhIndia contest sponsored by Dettol -NDTV ***.  An account of the event is given on the post NDTV Cleanathon

 

There are more cell phones than toilets in India.

It is a well known fact by now that whereas nearly 45 per cent of India’s population uses cell phones, only 31 per cent of the population has access to improved sanitation.

Poor and inadequate sanitation have been a major cause of diarrhea and infections among young children. The other fallout are malnutrition, stunting, premature deaths, wasted time and productivity, and tourism losses.

This is likely to change with PM Modi’s emphasis on cleanliness and proper sanitation facilities, and the launch of ambitious ‘Swachch Bharat Abhiyan’, to make India clean by 2019. No longer it is undignified to talk about the existing sanitation problems and the need to build toilets to end open defecation in India.

To make the mission a success, many corporate houses, NGOs, media and other agencies have joined in to address the rising need of hygiene and sanitation in India. Many initiatives have been taken up for constructing toilets in rural areas, promoting the use of toilets by running  sanitation and hygiene campaigns and developing proper waste disposal and management systems.

RB India and NDTV have partnered to launch “Dettol – Banega Swachh India” and are organising a 12 hour LIVE televised CLEANATHON on 14th December, 2014, which will bring together the entire nation towards better sanitation & hygiene.

See http://swachhindia.ndtv.com/

While there are systemic or behavioral issues to be tackled at the broader level, You and I as individuals, can also do our bit to make India clean and hygienic.

Sanitation starts with You and Me

Much like charity begins at home, sanitation and hygiene starts with you and me.  

Read more

%d bloggers like this: