personal care products

Beauty and Personal Care

Have a good night’s sleep with SOFY Bodyfit Overnight

‘Good night sleep tight don’t let the bedbugs bite’ Bedbugs can surely ruin your good night’s sleep; for a woman, so can the unease of getting a night time stain. If you are a woman reading this, then you would know how uncomfortable it is to wake up in the middle of the night, disrupting your cozy sleep, and dash to the bathroom for changing napkin to avoid staining during night hours. This can be particularly troublesome when you are traveling or camping. You may be sleeping flat on your back with little movement, or you may have devised ingenious ways to skirt the issue by using double napkins, towels or tissues, but the trouble doubles if you are prone to rashes or irritation. So far, in India, the concept of separate packs for day and night usage did not exist. Then, with the changing lifestyle came SOFY Bodyfit Overnight! Launched by Unicharm, a market leader in baby and feminine care products in Japan, SOFY Bodyfit Overnight is a napkin meant specially for night usage. To think of it, if people can use separate face cream for day and night, why not use separate napkins for day & night?

Brand Story

J for Johnson & Johnson | A To Z Challenge

J being the alphabet for today, my choice of brand is Johnson & Johnson, for #AtoZChallenge, for the theme ‘Brands that people identify with’. In 1886, the same year in which Coca Cola was founded, three Johnson brothers, Robert Wood, James Wood and Edward Mead, living in New Jersey, produced a line of ready-to-use surgical dressings. These were to be the first product of J&J, which after more than a century on, continues to make everything from baby products to personal hygiene products, to disposable contact lenses for consumers, to medical devices and pharmaceutical products.

Brand Story

Beauty with a Heart : The Body Shop | A to Z Challenge

The alphabet for today is B; the brand that comes to my mind is  The Body Shop. In line with my theme for the #AtoZChallenge, ‘Brands that people identify with’, my today’s pick is The Body Shop. ‘Beauty with a Heart‘ is what the brand stands for. This company too, was found in the UK in 1976, the same year when Apple was founded in the US.  

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