Nescafe

Brand Story

Nescafe – Connecting Coffee and Well-Being

Nescafé, a blend of the words Nestlé and café, is the world’s most popular coffee brand. The flagship brand of the Swiss food giant Nestlé, was first introduced in Switzerland on April 1, 1938. In the 1930s, the Brazilian Government had planned to preserve the surplus of Brazilian coffee harvest. Nestlé used the unsold coffee to develop instant coffee, and in 1938, launched the soluble coffee product, named Nescafé, in Switzerland.

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