NDTV Cleanathon – Resolve for a Swachch India

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NDTV Cleanathon – Resolve for a Swachch India

By Somali K Chakrabarti

When you are surrounded by people who share a passionate commitment around a common purpose, anything is possible. 

With a purpose as imperative as cleanliness and sanitation, which affects every single individual in the country in some way or the other and is driven by none other than the PM of the country, it is but natural that a movement to support the cause will gain traction. The 12 hr long LIVE televised CLEANATHON on 14th December, 2014, a part of “Banega Swachh India” campaign launched by RB India and NDTV was such a unique event that brought together people from all walks and streams of life to create awareness for the need of sanitation and to support the cause. Amitabh Bachchan Swachh India

If my face and voice can become a reason for people to follow the Swachh India campaign, I’m happy to be a part of it. ~ Amitabh Bachchan, Campaign Ambassador

My biggest perk from blogging came in the form of winning Banega Swachh India blogging contest that gave me the opportunity to witness the NDTV Cleanathon event held on the 14th Dec and to contribute to the cause.

NDTV CLEANATHON Event

Mr Amitabh Bachchan, the brand ambassador for the Swachh India campaign, opened the event explaining why sanitation is of such immense importance to all of us. Mr Bachchan, along with co-anchor, Mr Vikram Chandra, executive director and CEO of NDTV looked into the challenges with respect to sanitation that exist in India today and urged people to join hands in the cleanliness drive.

Dia Mirza at NDTV Cleanathon
Cleanliness Initiatives on screen

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