Okay, so you know the niche for this blog is ‘Brands that touch our lifestyle’, and what could touch our lives more than the food we eat? Yes, you guessed it right. My focus for the fortnight is food brands. In the blistering summer, when heat brings down your zest quotient, a dollop of ice cream is anytime a refreshing suggestion. Then, if you have a sweet tooth like me, you don’t really need an excuse to reach out for ice creams as desserts. The brand that I pick up today is Natural, a local Indian brand of fruit ice-creams established in 1984 in Mumbai. Somehow organic always appeals to me, so naturally Natural is my first pick in this category.