Here’s a small quiz for you. All you need to do is to identify the Sportswear brand from its logo.
Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint. ~ Pablo Picasso Colours speak to us quicker than words, by immediately capturing our attention and eliciting emotional responses. Naturally, colours hold a key significance in branding. With the choice of colours in their logo, brands send out strong messages and establish an emotional connection with the consumers. Here is a list of colours and how brands use them in their logo: