Brand Story of Levi’s – The Authentic Denim


‘Wear them ever, wash them never,’ is the adage that goes with Jeans.

Now, if you are a mom, I can imagine you have already wrinkled your nose, but hold on! The post is not to tell you why not to wash your Jeans, but to tell you the story of how Jeans, quintessentially a young thing, came into existence with Levi’s, even before the first automobile was developed or Coca Cola was made.



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