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Branded Hilsa on a platter

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“Hilsa fish can be a global brand like salmon & tuna,” tweeted Dr Nirmalya Kumar.   Though a vegetarian by choice, yet coming from a Bengali family, it is unlikely for me to escape the mention of hilsa, albeit a branded one. The concept hasn’t worked out so far or may even sound alien, but when Dr Nirmalya Kumar, who is an authority on marketing and branding, and features in the lists of Thinkers 50, says so, like most others I do listen.

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