By Somali K Chakrabarti
China targeting Indian wedding market – The Economic Times on 18th Oct, 2014
This catchy headline in ‘The Economic Times’ was hard to miss. On reading the article, I found that the glamour of Indian weddings has allured the Chinese, and they see a lucrative market and viable business opportunity in the lavish wedding celebrations.
Here’s an excerpt from the article.
Impressed by the lavish Indian weddings, Chinese Consul General Wang Xuefeng said his country was aggressively marketing several of its cities like Kunming, Lijiang and Dali as attractive wedding destinations.
Many Indian families are now going to Thailand, Dubai and Mauritius for weddings, but now they are also looking towards China which has several beautiful cities like Kunming which is called the city of spring for its beautiful weather, Lijiang as the city of romance and Dali famous for its pagodas,” Wang said on the sidelines of a programme.
Wang said talks were on with Indian companies and tour operators for collaborations with their Chinese counterparts for organising the weddings in China.
So, as some Indian couples plan for a grand wedding in China, China is setting up several restaurants to dish out Indian delicacies.
‘Apt time to write this post!’, I thought.
With the Indianness quotient increasing by the day, it is apparent that: