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#Indian brands

Brand Story

Chumbak – A brand crafting designs with Indian motifs

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Who doesn’t like to pick up souvenirs from the different places they visit? Whenever I visit any place I always make it a point to pick up some mementoes – either a small decoration piece or a key chains or fridge magnet. I remember having picked up almost a dozen of fridge magnets during a trip to Lake District in UK to be given as small gifts to friends and relatives. Two of them are still sticking on my refrigerator door. Shubhra Chadda and Vivek Prabhakar also liked to collect souvenirs from different parts of the world. What set them apart was the eye to spot that the zing was missing in the Indian souvenir market as the souvenirs available in India mainly comprised of Taj replicas and handicrafts. This sowed the idea of Chumbak in their minds and they decided to quit their corporate jobs to follow their passion and create trendy souvenirs with fun crafted Indian themes.

Brand Story

Brand Story of BIBA – Redefining contemporary ethnic fashion

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The brand that I am writing about today is BIBA – the Indian ethnic apparel brand for women. Derived from the Punjabi word Biba, used as an endearment for ‘young, pretty girl’, the brand symbolises the spirit of the young woman. The brand has the same name as a British fashion store of the 1960s and 70s, but that is where the commonality ends.

Brand Story

Brand Story of Fabindia : Blending modern designs- traditional patterns

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Garments made from natural fabrics such as cotton and linen have always appealed to me during the summer heat. The brand in India that stands out for its traditional crafts, furnishings and cool hand woven garments made from lightweight, hand printed fabrics is Fabindia, the stores from where I pick up some of my summer wear each year. The ethnic Indian retail chain was started in 1960, by John Bissel, an American, working in India, as a one-man export company of home furnishings to market the diverse crafts of India.

Brand Story

Brand Story of Britannia – Making Tea Time better

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It is late afternoon. As I sip my tip while dipping the biscuit, I feel that tea without biscuits is just as incomplete as fritters without dips. Tea time snacking is a common habit in the Indian culture, with biscuits being the most widely used tea time snacks. My pick for today is Britannia, a household name for biscuits, bread, and cakes in India. .

Brand Story
Brand Story
Brand Story

Amul – Story of India’s beloved brand

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My pick for today is Amul – the “Utterly Butterly Delicious” brand that has buttered my bread since ages. Since childhood, till date, I have always enjoyed reading the witty catchphrases on the billboards from which the polka dotted Amul girl with a puff pony on her head would state her stand on contemporary events.   The name “Amul”, derived from a Sanskrit word “Amoolya” meaning priceless, is also an acronym for Anand Milk Union Limited. The name suggested by a chemist in Anand, was registered in 1957, and went on to become one of the most recalled household names in India.

Brand-perceptions

Branded Hilsa on a platter

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“Hilsa fish can be a global brand like salmon & tuna,” tweeted Dr Nirmalya Kumar.   Though a vegetarian by choice, yet coming from a Bengali family, it is unlikely for me to escape the mention of hilsa, albeit a branded one. The concept hasn’t worked out so far or may even sound alien, but when Dr Nirmalya Kumar, who is an authority on marketing and branding, and features in the lists of Thinkers 50, says so, like most others I do listen.

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