Chumbak – A brand crafting designs with Indian motifs

badge

Who doesn’t like to pick up souvenirs from the different places they visit?

Whenever I visit any place I always make it a point to pick up some mementoes – either a small decoration piece or a keychain or fridge magnet. I remember having picked up almost a dozen of fridge magnets during a trip to Lake District in UK to be given as small gifts to friends and relatives. Two of them are still sticking to my refrigerator door.

Shubhra Chadda and Vivek Prabhakar also liked to collect souvenirs from different parts of the world. What set them apart was the eye to spot that the zing was missing in the Indian souvenir market as the souvenirs available in India mainly comprised of Taj replicas and handicrafts. This sowed the idea of Chumbak in their minds and they decided to quit their corporate jobs to follow their passion and create trendy souvenirs with fun crafted Indian themes.

Chumbak logo

Read more

Brand Story of BIBA – Redefining contemporary ethnic fashion

badge

The brand that I am writing about today is BIBA – the Indian ethnic apparel brand for women. Derived from the Punjabi word Biba, used as an endearment for ‘young, pretty girl’, the brand symbolises the spirit of the young woman.

The brand has the same name as a British fashion store of the 1960s and 70s, but that is where the commonality ends.

BIBA logo

Read more

Brand Story of Fabindia : Blending modern designs- traditional patterns

badge

Garments made from natural fabrics such as cotton and linen have always appealed to me during the summer heat. The brand in India that stands out for its traditional crafts, furnishings and cool hand woven garments made from lightweight, hand printed fabrics is Fabindia, the stores from where I pick up some of my summer wear each year.

The ethnic Indian retail chain was started in 1960, by John Bissel, an American, working in India, as a one-man export company of home furnishings to market the diverse crafts of India.

fabindia logo

Read more

Brand Story of Britannia – Making Tea Time better

badge

It is late afternoon. As I sip my tip while dipping the biscuit, I feel that tea without biscuits is just as incomplete as fritters without dips. Tea time snacking is a common habit in the Indian culture, with biscuits being the most widely used tea time snacks. My pick for today is Britannia, a household name for biscuits, bread, and cakes in India.

Britannia Logo

.

Read more

Brand Story of Kissan – A Champion of Happy Growth

badge

Much like salt, pepper and pickles, jams and ketchups find a permanent place in most of our kitchen shelves or on the dining table. Talking about jams, the label on the jar mostly reads Kissan. So here goes the brand story of Kissan.

.

Kissan Logo

Read more

Kitchens of India – A feast for the senses

badge

Today, my pick in the food brand series is Kitchens of India– a brand that specializes in bringing to life gourmet Indian dishes from across the country in the form of ready to eat packs.

Introduced in 2001 by ITC, Kitchens of India is one of ITC‘s major food brands.

kitchens-of-india-logo

 

Read more

%d bloggers like this: