#Indian brands

Brand Story
Brand Story

Amul – Story of India’s beloved brand

My pick for today is Amul – the “Utterly Butterly Delicious” brand that has buttered my bread since ages. Since childhood, till date, I have always enjoyed reading the witty catchphrases on the billboards from which the polka dotted Amul girl with a puff pony on her head would state her stand on contemporary events.   The name “Amul”, derived from a Sanskrit word “Amoolya” meaning priceless, is also an acronym for Anand Milk Union Limited. The name suggested by a chemist in Anand, was registered in 1957, and went on to become one of the most recalled household names in India.


Branded Hilsa on a platter

“Hilsa fish can be a global brand like salmon & tuna,” tweeted Dr Nirmalya Kumar.   Though a vegetarian by choice, yet coming from a Bengali family, it is unlikely for me to escape the mention of hilsa, albeit a branded one. The concept hasn’t worked out so far or may even sound alien, but when Dr Nirmalya Kumar, who is an authority on marketing and branding, and features in the lists of Thinkers 50, says so, like most others I do listen.

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