Brand Story of Kissan – A Champion of Happy Growth

badge

Much like salt, pepper and pickles, jams and ketchups find a permanent place in most of our kitchen shelves or on the dining table. Talking about jams, the label on the jar mostly reads Kissan. So here goes the brand story of Kissan.

.

Kissan Logo

Read more

Brand Story : Maggi – Taste, convenience & health?

badge

As the weekend mood sets in, the brand that I chose for today is Maggi – ‘Fast to Cook Good to Eat’.  Though we all know Maggi as the instant two minutes noodle, but do you know that this fun food, which delights most children, is a brand that carries more than a century old legacy?

.

Maggi_Logo

Read more

Kitchens of India – A feast for the senses

badge

Today, my pick in the food brand series is Kitchens of India– a brand that specializes in bringing to life gourmet Indian dishes from across the country in the form of ready to eat packs.

Introduced in 2001 by ITC, Kitchens of India is one of ITC‘s major food brands.

kitchens-of-india-logo

 

Read more

Brand Story: Nutella – Globalization in a jar

badge

My brand for today is Nutella – the yummy hazelnut and cocoa spread with the taste of molten Ferrero Rocher, which is good to smear on bread or even better to have a spoonful, just like that!

The word Nutella is a bilingual word – a combination of the English word “nut” with a Latin suffix “ella” meaning small.

nutella-logo

.

Read more

Brand Story of Brooke Bond Taj Mahal Tea

badge

My brand for today is Brooke Bond Taj Mahal tea, one of the country’s most loved indigenous brands. The tea brand popularized by the ‘Wah Taj‘ campaign was established in a tea taster’s chamber in Kolkata, in 1966, as a premium tea brand made from tea leaves of Upper Assam.

.

The first tea plantations in India were laid out on the misty banks of the Brahmaputra in the 1830s. With the rapid rise in popularity of the drink, the cultivation of tea started in places other than Assam such as Darjeeling, and soon tea became an integral part of Indian lifestyle. 

.

Brooke Bond Taj Mahal Logo

Read more

Amul – Story of India’s beloved brand

badge

My pick for today is Amul – the “Utterly Butterly Delicious” brand that has buttered my bread since ages.

Since childhood, till date, I have always enjoyed reading the witty catchphrases on the billboards from which the polka dotted Amul girl with a puff pony on her head would state her stand on contemporary events.  

The name “Amul”, derived from a Sanskrit word “Amoolya” meaning priceless, is also an acronym for Anand Milk Union Limited. The name suggested by a chemist in Anand, was registered in 1957, and went on to become one of the most recalled household names in India.

Read more

Cadbury Bournville – The Chocolate with a Legacy

badge

A piece of chocolate is something that most people, young and old, savour.

“A little chocolate doesn’t hurt”, I often find assuring myself whenever any weight issue pops up in the mind. The self-assurance works like magic and kicking aside all doubts I reach out for a piece (albeit a small one) of Bournville.

Cadbury, the chocolate that we all delight in, is my brand for today.

Cadbury_logo

Read more

Natural – A fruity way to beat the heat

badge

Okay, so you know the niche for this blog is ‘Brands that touch our lifestyle’, and what could touch our lives more than the food we eat? Yes, you guessed it right. My focus for the fortnight is food brands.

In the blistering summer, when heat brings down your zest quotient, a dollop of ice cream is anytime a refreshing suggestion. Then, if you have a sweet tooth like me, you don’t really need an excuse to reach out for ice creams as desserts.

The brand that I pick up today is Natural, a local Indian brand of fruit ice-creams established in 1984 in Mumbai. Somehow organic always appeals to me, so naturally Natural is my first pick in this category.

Natural Logo

Read more

Pepsi – For the Generation ‘NOW’

badge

Pepsi, the cola for the ‘NOW’ generation, is my brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

You might be a tad surprised to know that the Pepsi brand, targeted at the youth market, is no less than a hundred years old. The Pepsi-Cola syrup was formulated in the late 1890s, by a pharmacist named Caleb Bradham living in New Bern, North California.

 

logo-pepsi

Read more

Nescafe – Connecting Coffee and Well-Being

badge

Nescafé, a blend of the words Nestlé and café, is the world’s most popular coffee brand. The flagship brand of the Swiss food giant Nestlé, was first introduced in Switzerland on April 1, 1938.

In the 1930s, the Brazilian Government had planned to preserve the surplus of Brazilian coffee harvest. Nestlé used the unsold coffee to develop instant coffee, and in 1938, launched the soluble coffee product, named Nescafé, in Switzerland.

Read more

%d bloggers like this: