Brand Story of Kissan – A Champion of Happy Growth

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Much like salt, pepper and pickles, jams and ketchups find a permanent place in most of our kitchen shelves or on the dining table. Talking about jams, the label on the jar mostly reads Kissan. So here goes the brand story of Kissan.

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Kissan Logo

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Brand Story : Maggi – Taste, convenience & health?

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As the weekend mood sets in, the brand that I chose for today is Maggi – ‘Fast to Cook Good to Eat’.  Though we all know Maggi as the instant two minutes noodle, but do you know that this fun food, which delights most children, is a brand that carries more than a century old legacy?

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Kitchens of India – A feast for the senses

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Today, my pick in the food brand series is Kitchens of India– a brand that specializes in bringing to life gourmet Indian dishes from across the country in the form of ready to eat packs.

Introduced in 2001 by ITC, Kitchens of India is one of ITC‘s major food brands.

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Brand Story: Nutella – Globalization in a jar

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My brand for today is Nutella – the yummy hazelnut and cocoa spread with the taste of molten Ferrero Rocher, which is good to smear on bread or even better to have a spoonful, just like that!

The word Nutella is a bilingual word – a combination of the English word “nut” with a Latin suffix “ella” meaning small.

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Brand Story of Brooke Bond Taj Mahal Tea

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My brand for today is Brooke Bond Taj Mahal tea, one of the country’s most loved indigenous brands. The tea brand popularized by the ‘Wah Taj‘ campaign was established in a tea taster’s chamber in Kolkata, in 1966, as a premium tea brand made from tea leaves of Upper Assam.

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The first tea plantations in India were laid out on the misty banks of the Brahmaputra in the 1830s. With the rapid rise in popularity of the drink, the cultivation of tea started in places other than Assam such as Darjeeling, and soon tea became an integral part of Indian lifestyle. 

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Brooke Bond Taj Mahal Logo

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Amul – Story of India’s beloved brand

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My pick for today is Amul – the “Utterly Butterly Delicious” brand that has buttered my bread since ages.

Since childhood, till date, I have always enjoyed reading the witty catchphrases on the billboards from which the polka dotted Amul girl with a puff pony on her head would state her stand on contemporary events.  

The name “Amul”, derived from a Sanskrit word “Amoolya” meaning priceless, is also an acronym for Anand Milk Union Limited. The name suggested by a chemist in Anand, was registered in 1957, and went on to become one of the most recalled household names in India.

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