fashion

Brand Story

Brand Story of Levi’s – The Authentic Denim

‘Wear them ever, wash them never,’ is the adage that goes with Jeans. Now, if you are a mom, I can imagine you have already wrinkled your nose, but hold on! The post is not to tell you why not to wash your Jeans, but to tell you the story of how Jeans, quintessentially a young thing, came into existence with Levi’s, even before the first automobile was developed or Coca Cola was made.  

Brand Story
Brand Story

Brand Story of Marks and Spencer

Moving on from ethnic Indian apparel in my last post, in this post I will write about a western wear brand – Marks & Spencer – one of the best known brands of the British high street available in more than 50 countries including India. With changes in lifestyle, as more and more women in urban India are taking to western wear, M&S brings in quality fashion for urban Indian women and men. .

Brand Story

Brand Story of BIBA – Redefining contemporary ethnic fashion

The brand that I am writing about today is BIBA – the Indian ethnic apparel brand for women. Derived from the Punjabi word Biba, used as an endearment for ‘young, pretty girl’, the brand symbolises the spirit of the young woman. The brand has the same name as a British fashion store of the 1960s and 70s, but that is where the commonality ends.

Brand Story

Quartz watches – Timekeepers of the World

Quartz watches are my choice for the letter Q, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Not exactly a brand, but a technology that brought a shift in the watchmaking industry, Quartz watches are the timekeepers of the world. Needless to say, I am going a little off track with my choice of the topic.  The world’s first prototype analog quartz wristwatch, named Beta1, was developed in 1967 by a group of researchers at the Centre Electronique Horloger in Neuchâtel, Switzerland.

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