Danone

Brand Story

D for Danone | A To Z Challenge

While Disney is the perhaps the best known brand, starting with D, but my pick for today’s  #AtoZChallenge for the theme ‘Brands that people identify with’, is Danone, as its healthy food products find their way into our homes. In 1919, Isaac Carasso, started a small yogurt business in  Barcelona, Spain and named it “Danone,” meaning “Little Daniel” after his son. Carasso came from the Balkans, where yogurt was a dietary staple; and so he decided to introduce this healthy product in Barcelona.    

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