It is human nature to trust recommendations from those who they find credible.
When I plan a journey, I often reach out to my friends who have previously been to the place, for recommendations on places to stay, food and transport etc. The same holds good before I make a new purchase.
Probably that is the reason why it doesn’t come as a surprise to me when a research from Nielson indicates
92% of consumers trust recommendations from other people — even someone they don’t know — over content created by a brand.
Perhaps in the same way, when people share their experiences, opinions and ideas online through blogs, those become effective source of recommendation.
No wonder, blogs are fast emerging as a potent platform for promoting brands!