How Brands promote content with Blogs

How Brands promote content with Blogs

It is human nature to trust recommendations from those who they find credible.

When I plan a journey, I often reach out to my friends who have previously been to the place, for recommendations on places to stay, food and transport etc. The same holds good before I make a new purchase.

Probably that is the reason why it doesn’t come as a surprise to me when a research from Nielson indicates

 92% of consumers trust recommendations from other people — even someone they don’t know — over content created by a brand. 

Perhaps in the same way, when people share their experiences, opinions and ideas online through blogs, those become effective source of recommendation.

Blog for Brands

No wonder, blogs are fast emerging as a potent platform for promoting brands!

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