When you are surrounded by people who share a passionate commitment around a common purpose, anything is possible.
With a purpose as imperative as cleanliness and sanitation, which affects every single individual in the country in some way or the other and is driven by none other than the PM of the country, it is but natural that a movement to support the cause will gain traction. The 12 hr long LIVE televised CLEANATHON on 14th December, 2014, a part of “Banega Swachh India” campaign launched by RB India and NDTV was such a unique event that brought together people from all walks and streams of life to create awareness for the need of sanitation and to support the cause.
If my face and voice can become a reason for people to follow the Swachh India campaign, I’m happy to be a part of it. ~ Amitabh Bachchan, Campaign Ambassador
My biggest perk from blogging came in the form of winning Banega Swachh India blogging contest that gave me the opportunity to witness the NDTV Cleanathon event held on the 14th Dec and to contribute to the cause.
NDTV CLEANATHON Event
Mr Amitabh Bachchan, the brand ambassador for the Swachh India campaign, opened the event explaining why sanitation is of such immense importance to all of us. Mr Bachchan, along with co-anchor, Mr Vikram Chandra, executive director and CEO of NDTV looked into the challenges with respect to sanitation that exist in India today and urged people to join hands in the cleanliness drive.
*** This post won the Grand Prize for Indibloggers ‘Banega Swachh India‘ #SwachhIndia contest sponsored by Dettol -NDTV ***. An account of the event is given on the post NDTV Cleanathon.
There are more cell phones than toilets in India.
It is a well known fact by now that whereas nearly 45 per cent of India’s population uses cell phones, only 31 per cent of the population has access to improved sanitation.
Poor and inadequate sanitation have been a major cause of diarrhea and infections among young children. The other fallout are malnutrition, stunting, premature deaths, wasted time and productivity, and tourism losses.
This is likely to change with PM Modi’s emphasis on cleanliness and proper sanitation facilities, and the launch of ambitious ‘Swachch Bharat Abhiyan’, to make India clean by 2019. No longer it is undignified to talk about the existing sanitation problems and the need to build toilets to end open defecation in India.
To make the mission a success, many corporate houses, NGOs, media and other agencies have joined in to address the rising need of hygiene and sanitation in India. Many initiatives have been taken up for constructing toilets in rural areas, promoting the use of toilets by running sanitation and hygiene campaigns and developing proper waste disposal and management systems.
RB India and NDTV have partnered to launch “Dettol – Banega Swachh India” and are organising a 12 hour LIVE televised CLEANATHON on 14th December, 2014, which will bring together the entire nation towards better sanitation & hygiene.