‘Good night sleep tight don’t let the bedbugs bite’
Bedbugs can surely ruin your good night’s sleep; for a woman, so can the unease of getting a night time stain. If you are a woman reading this, then you would know how uncomfortable it is to wake up in the middle of the night, disrupting your cozy sleep, and dash to the bathroom for changing napkin to avoid staining during night hours. This can be particularly troublesome when you are traveling or camping. You may be sleeping flat on your back with little movement, or you may have devised ingenious ways to skirt the issue by using double napkins, towels or tissues, but the trouble doubles if you are prone to rashes or irritation.
So far, in India, the concept of separate packs for day and night usage did not exist.
Then, with the changing lifestyle came SOFY Bodyfit Overnight!
Launched by Unicharm, a market leader in baby and feminine care products in Japan, SOFY Bodyfit Overnight is a napkin meant specially for night usage. To think of it, if people can use separate face cream for day and night, why not use separate napkins for day & night?
Selfie – a word that was sparsely used even till 2010, has gained widespread usage over the last 3-4 years. The fact that ‘Selfie’ was nominated as ‘word of the year 2013’ by the Oxford Dictionary proves how the selfie has infiltrated into our daily lives.
The concept of selfie is not exactly a new one. Self- portraits or clicking one’s own picture with a camera have been around since quite some time. The early incarnations of selfie, were taken by people experimenting with their new cameras to see how their images would turn out. When the use of cameras became widespread, selfies were generally taken by those who would be travelling alone.
The advent of smartphones, however, has made it much easier and quicker to take selfies. Unlike the first generation selfies, selfies today can be instantly shared with friends and family or even publicly.
Does this sound like an exaggeration? Think of it. Much like fuel is needed to keep a car running, stationery is needed to keep an office running.
When you own or manage an office, buying office supplies invariably happens to be one of the most tedious jobs that needs to be done regularly without fail. You certainly would not want to run out of cartridge when you are just about to print an important letter that needs to be urgently dispatched. Likewise, you would not want to feel exasperated when the marker stops working while you are making a presentation to your client, and you don’t find another one handy. Huh!
The Digital era is expanding rapidly, bringing along with it a huge set of opportunities and its own challenges. Organizations, today, can no longer afford to stick to the Brick and Mortar model of doing business. At the same time, they stand to benefit with the use of digital platforms that provide them newer insights and new ways to reach out to their customers.
My appreciation for the opportunities, as well as for the underlying challenges comes from my experience of having spent a considerable portion of my work life in IT sector. My career in the IT sector had started with my joining one of the big IT service provider companies in India, before I moved to a financial services company to join the corporate IT group.
‘Hatey Khori’ ceremony is an event of special significance in Bengali culture. Held during the auspicious day of Saraswati Puja, a festival day dedicated to learning and education, ‘Hatey Khori’marks a child’s initiation into reading and writing.
This was the day when my daughter was initiated into writing at the age of two. Dressed up in a traditional attire – a mini saree with red border, she scribbled on a notebook in front of the goddess of learning.
Some women are fastidious about their appearance and some are casual, but there is hardly any woman in the world who doesn’t want to look good. But why single out women? Any person, a man or a woman, feels good and comes across as more confident when he/she has a well-groomed look.
Complexion is the most noticeable attribute of a person’s appearance. A dull face makes one look and feel haggard, while a person with a radiant, flawless complexion and a blemish free face devoid of pimples, patches or blackheads, is sure to get noticed in a crowd.