The month of April, went by in a Jiffy. I started this blog taking the #AtoZChallenge, with the theme ‘Brands that people identify with’. The challenge gave me the much needed push to start my 2nd blog after Scribble and Scrawl. I thoroughly enjoyed the mental acrobatics involved, and in the process I have zeroed in on the niche for this blog. Why I picked Brand Stories Whether we realize or not, brands are an integral part of our lifestyle and they do impact us. Much like how you relate to some people better than the others, you relate to some brands in a positive manner because they strike an emotional chord with you in one of the following ways. The brands echo the values that you appreciate and care for. You have some good memories associated with the brands. The brands represent all that you aspire for.