Brandstory

Brand Story

Brand Story of BIBA – Redefining contemporary ethnic fashion

The brand that I am writing about today is BIBA – the Indian ethnic apparel brand for women. Derived from the Punjabi word Biba, used as an endearment for ‘young, pretty girl’, the brand symbolizes the spirit of the young woman. The brand has the same name as a British fashion store of the 1960s and 70s, but that is where the commonality ends.

Brand Story
Brand Story

Brand Story of Britannia – Making Tea Time better

It is late afternoon. As I sip my tip while dipping the biscuit, I feel that tea without biscuits is just as incomplete as fritters without dips. Tea time snacking is a common habit in the Indian culture, with biscuits being the most widely used tea time snacks. My pick for today is Britannia, a household name for biscuits, bread, and cakes in India. .

Brand Story
Brand Story
Brand Story
Brand Story

Brand Story: Nutella – Globalization in a jar

My brand for today is Nutella – the yummy hazelnut and cocoa spread with the taste of molten Ferrero Rocher, which is good to smear on bread or even better to have a spoonful, just like that! The word Nutella is a bilingual word – a combination of the English word “nut” with a Latin suffix “ella” meaning small. .

Brand Story

Brand Story of Brooke Bond Taj Mahal Tea

My brand for today is Brooke Bond Taj Mahal tea, one of the country’s most loved indigenous brands. The tea brand popularized by the ‘Wah Taj‘ campaign was established in a tea taster’s chamber in Kolkata, in 1966, as a premium tea brand made from tea leaves of Upper Assam. . The first tea plantations in India were laid out on the misty banks of the Brahmaputra in the 1830s. With the rapid rise in popularity of the drink, the cultivation of tea started in places other than Assam such as Darjeeling, and soon tea became an integral part of Indian lifestyle.  .

Brand Story

Amul – Story of India’s beloved brand

My pick for today is Amul – the “Utterly Butterly Delicious” brand that has buttered my bread since ages. Since childhood, till date, I have always enjoyed reading the witty catchphrases on the billboards from which the polka dotted Amul girl with a puff pony on her head would state her stand on contemporary events.   The name “Amul”, derived from a Sanskrit word “Amoolya” meaning priceless, is also an acronym for Anand Milk Union Limited. The name suggested by a chemist in Anand, was registered in 1957, and went on to become one of the most recalled household names in India.

Brand Story

Cadbury Bournville – The Chocolate with a Legacy

A piece of chocolate is something that most people, young and old, savour. “A little chocolate doesn’t hurt”, I often find assuring myself whenever any weight issue pops up in the mind. The self-assurance works like magic and kicking aside all doubts I reach out for a piece (albeit a small one) of Bournville. Cadbury, the chocolate that we all delight in, is my brand for today.

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