In the Maslow’s hierarchy of needs, safety and security needs are placed just after our basic or physiological needs including food, water, air, shelter, sleep etc.
The security of our house and possessions are of paramount importance to all of us. A sturdy lock on the door gives most of us a sense of security. Probably Ardeshir Godrej realized this when he spotted business opportunity in manufacturing locks.
Here goes the story of the Godrej and Boyce that started as a lock making business, back in 1897. The logo is a signature of its founder Ardeshir Godrej in a running hand.
“One of the misconceptions about BlackBerry is that, it’s your parents’ Smartphone”- Thorsten Heins.
Around 2008, I remember watching my parents glued to their BlackBerry devices and wanting to own one. One day my wish came true and I was handed down my mom’s old BlackBerry Curve Smartphone. I used it only to play the popular Brick Breaker game and make calls or send messages, yet it was revered… that is, until the advent of Android.
The brand that I am writing about is the one with the Swoosh logo that is placed on the side of shoes, and is amongst one of the younger brands that dominate the sportswear market around the world.
Nike (Ni-KEY), named after the winged Greek goddess of Victory, was founded by American track and field coach Bill Bowerman and middle distance track runner Phil Knights on January 25, 1964. From an idea conceived by Phil Knights while writing his term paper on starting a small business, during his MBA at Stanford University, Nike’s ascent to a world’s leading sports brand makes an interesting story.
As the weekend mood sets in, the brand that I chose for today is Maggi – ‘Fast to Cook Good to Eat’. Though we all know Maggi as the instant two minutes noodle, but do you know that this fun food, which delights most children, is a brand that carries more than a century old legacy?
My pick for today is Amul – the “Utterly Butterly Delicious” brand that has buttered my bread since ages.
Since childhood, till date, I have always enjoyed reading the witty catchphrases on the billboards from which the polka dotted Amul girl with a puff pony on her head would state her stand on contemporary events.
The name “Amul”, derived from a Sanskrit word “Amoolya” meaning priceless, is also an acronym for Anand Milk Union Limited. The name suggested by a chemist in Anand, was registered in 1957, and went on to become one of the most recalled household names in India.
A piece of chocolate is something that most people, young and old, savour.
“A little chocolate doesn’t hurt”, I often find assuring myself whenever any weight issue pops up in the mind. The self-assurance works like magic and kicking aside all doubts I reach out for a piece (albeit a small one) of Bournville.
Cadbury, the chocolate that we all delight in, is my brand for today.
I started this blog taking the#AtoZChallenge, with the theme ‘Brands that people identify with’. The challenge gave me the much needed push to start my 2nd blog after Scribble and Scrawl. I thoroughly enjoyed the mental acrobatics involved, and in the process I have zeroed in on the niche for this blog.
Why I picked Brand Stories
Whether we realize or not, brands are an integral part of our lifestyle and they do impact us.
Much like how you relate to some people better than the others, you relate to some brands in a positive manner because they strike an emotional chord with you in one of the following ways.
The brands echo the values that you appreciate and care for.
You have some good memories associated with the brands.