Brands

Brand Story

Quartz watches – Timekeepers of the World

Quartz watches are my choice for the letter Q, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Not exactly a brand, but a technology that brought a shift in the watchmaking industry, Quartz watches are the timekeepers of the world. Needless to say, I am going a little off track with my choice of the topic.  The world’s first prototype analog quartz wristwatch, named Beta1, was developed in 1967 by a group of researchers at the Centre Electronique Horloger in Neuchâtel, Switzerland.

Brand Story

Pepsi – For the Generation ‘NOW’

Pepsi, the cola for the ‘NOW’ generation, is my brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. You might be a tad surprised to know that the Pepsi brand, targeted at the youth market, is no less than a hundred years old. The Pepsi-Cola syrup was formulated in the late 1890s, by a pharmacist named Caleb Bradham living in New Bern, North California.  

Brand Story

Oreo – Celebrating Togetherness | A to Z Challenge

Oreo, the world’s favourite cookie for over 100 years, is my brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Growing up from its humble beginnings in a Nabisco (National Biscuit Company) bakery in New York City, the hundred plus cookie brand is the bestselling cookie brand of the 21st century.

Brand Story

Nescafe – Connecting Coffee and Well-Being

Nescafé, a blend of the words Nestlé and café, is the world’s most popular coffee brand. The flagship brand of the Swiss food giant Nestlé, was first introduced in Switzerland on April 1, 1938. In the 1930s, the Brazilian Government had planned to preserve the surplus of Brazilian coffee harvest. Nestlé used the unsold coffee to develop instant coffee, and in 1938, launched the soluble coffee product, named Nescafé, in Switzerland.

Brand Story
Brand Story

L’Oréal – Beauty For All

L’Oréal group, the world’s largest cosmetics company, is my brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. A hair dye formula called Auréale, developed by Eugène Schueller, a young French chemist of German descent, led to the formation of L’Oréal, in 1920.

Brand Story

Kellogg’s – Advocating the power of breakfast

Kellogg’s, is my choice of brand today, for #AtoZChallenge, for the theme ‘Brands that people identify with’. Founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg, Kellogg’s produced and marketed the hugely successful Kellogg’s Toasted Corn Flakes and was renamed the Kellogg Company in 1922. Kellogg’s soon became a household name and a trusted mark.

Brand Story

J for Johnson & Johnson | A To Z Challenge

J being the alphabet for today, my choice of brand is Johnson & Johnson, for #AtoZChallenge, for the theme ‘Brands that people identify with’. In 1886, the same year in which Coca Cola was founded, three Johnson brothers, Robert Wood, James Wood and Edward Mead, living in New Jersey, produced a line of ready-to-use surgical dressings. These were to be the first product of J&J, which after more than a century on, continues to make everything from baby products to personal hygiene products, to disposable contact lenses for consumers, to medical devices and pharmaceutical products.

Brand Story

I for IBM | A To Z Challenge

IBM is the brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Nicknamed Big Blue for its size, and for the use of blue color in products, packaging, and logo, IBM was founded in 1911, in New York, US, through a merger of three companies – Tabulating Machine Company, the International Time Recording Company, and the Computing Scale Company.  

Brand Story
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