Starbucks – Creating Experiences beyond Coffee

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Starbucks is my choice for the letter S, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

It may seem somewhat unbelievable now that the first Starbucks store that opened in Seattle, Washington in 1971, sold only coffee beans and coffee making equipment, but no brews. It was only when Howard Schultz, now the chairman and CEO of Starbucks, joined the company as a marketing director, some 10 years after its founding, he suggested that Starbucks should be selling drinks rather than just beans and machines.

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Quartz watches – Timekeepers of the World

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Quartz watches are my choice for the letter Q, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Not exactly a brand, but a technology that brought a shift in the watchmaking industry, Quartz watches are the timekeepers of the world. Needless to say, I am going a little off track with my choice of the topic. 

The world’s first prototype analog quartz wristwatch, named Beta1, was developed in 1967 by a group of researchers at the Centre Electronique Horloger in Neuchâtel, Switzerland.

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Pepsi – For the Generation ‘NOW’

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Pepsi, the cola for the ‘NOW’ generation, is my brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

You might be a tad surprised to know that the Pepsi brand, targeted at the youth market, is no less than a hundred years old. The Pepsi-Cola syrup was formulated in the late 1890s, by a pharmacist named Caleb Bradham living in New Bern, North California.

 

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Oreo – Celebrating Togetherness | A to Z Challenge

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Oreo, the world’s favourite cookie for over 100 years, is my brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

Growing up from its humble beginnings in a Nabisco (National Biscuit Company) bakery in New York City, the hundred plus cookie brand is the bestselling cookie brand of the 21st century.

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Nescafe – Connecting Coffee and Well-Being

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Nescafé, a blend of the words Nestlé and café, is the world’s most popular coffee brand. The flagship brand of the Swiss food giant Nestlé, was first introduced in Switzerland on April 1, 1938.

In the 1930s, the Brazilian Government had planned to preserve the surplus of Brazilian coffee harvest. Nestlé used the unsold coffee to develop instant coffee, and in 1938, launched the soluble coffee product, named Nescafé, in Switzerland.

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Mc Donald’s – Convenient fast food

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M for McDonald’s is my brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Easy guess!

Started in 1940 by Richard and Maurice McDonald, the fast food chain was purchased in 1961 by franchise agent Ray Kroc, who expanded the chain worldwide.

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L’Oréal – Beauty For All

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L’Oréal group, the world’s largest cosmetics company, is my brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

A hair dye formula called Auréale, developed by Eugène Schueller, a young French chemist of German descent, led to the formation of L’Oréal, in 1920.

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Kellogg’s – Advocating the power of breakfast

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Kellogg’s, is my choice of brand today, for #AtoZChallenge, for the theme ‘Brands that people identify with’.

Founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg, Kellogg’s produced and marketed the hugely successful Kellogg’s Toasted Corn Flakes and was renamed the Kellogg Company in 1922.

Kellogg’s soon became a household name and a trusted mark.

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J for Johnson & Johnson | A To Z Challenge

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J being the alphabet for today, my choice of brand is Johnson & Johnson, for #AtoZChallenge, for the theme ‘Brands that people identify with’.

In 1886, the same year in which Coca Cola was founded, three Johnson brothers, Robert Wood, James Wood and Edward Mead, living in New Jersey, produced a line of ready-to-use surgical dressings.

These were to be the first product of J&J, which after more than a century on, continues to make everything from baby products to personal hygiene products, to disposable contact lenses for consumers, to medical devices and pharmaceutical products.

Johnson & Johnson

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I for IBM | A To Z Challenge

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IBM is the brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

Nicknamed Big Blue for its size, and for the use of blue color in products, packaging, and logo, IBM was founded in 1911, in New York, US, through a merger of three companies – Tabulating Machine Company, the International Time Recording Company, and the Computing Scale Company.

IBM logo

 

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