Here’s a brand new Brand Quiz for you to try out. Let’s see how well you remember the Taglines.
Okay, so you know the niche for this blog is ‘Brands that touch our lifestyle’, and what could touch our lives more than the food we eat? Yes, you guessed it right. My focus for the fortnight is food brands. In the blistering summer, when heat brings down your zest quotient, a dollop of ice cream is anytime a refreshing suggestion. Then, if you have a sweet tooth like me, you don’t really need an excuse to reach out for ice creams as desserts. The brand that I pick up today is Natural, a local Indian brand of fruit ice-creams established in 1984 in Mumbai. Somehow organic always appeals to me, so naturally Natural is my first pick in this category.
Tata Nano, once heralded as the world’s cheapest car has undergone a massive makeover. India’s answer to Ford’s Model T that was meant for migrating millions of Indians from two wheelers to four wheelers, Tata Nano was considered the model for disruptive innovation. The concept of a lakhtakia gaadi had caught the fancy of people in India, as the world took notice of the $2,500 car.
The month of April, went by in a Jiffy. I started this blog taking the #AtoZChallenge, with the theme ‘Brands that people identify with’. The challenge gave me the much needed push to start my 2nd blog after Scribble and Scrawl. I thoroughly enjoyed the mental acrobatics involved, and in the process I have zeroed in on the niche for this blog. Why I picked Brand Stories Whether we realize or not, brands are an integral part of our lifestyle and they do impact us. Much like how you relate to some people better than the others, you relate to some brands in a positive manner because they strike an emotional chord with you in one of the following ways. The brands echo the values that you appreciate and care for. You have some good memories associated with the brands. The brands represent all that you aspire for.
Zomato, a whimsical name again, is my choice for the last letter Z, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Founded in mid 2008 as Foodiebay by Deepinder Goyal, Pankaj Chaddah, and Gunjan Patidar, and renamed as Zomato in late 2010, it is a rapidly growing online restaurant search and discovery service with presence in 22 countries across the world and a coverage of more than 1 mllion restaurants.
Yahoo!, the quirky name with an exclamation mark, is my choice for the letter Y, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Founded in 1994 by Jerry Yang and David Filo, two Electrical Engineering students in Stanford University, Yahoo was initially known as Jerry and David’s Guide to the World Wide Web. The Guide, which was a directory of other websites organized in a hierarchy, shaped up into the Yahoo search engine and was renamed as Yahoo! in 1995.
Xerox, the name synonymous with photocopier, is my choice for the letter X, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Founded in 1906 in Rochester, US as The Haloid Photographic Company, which originally manufactured photographic paper and equipment, the company was renamed as Haloid Xerox in 1958 and then Xerox Corporation in 1961 after its first plain paper photocopier Xerox 914, which sold in the millions.
Walt Disney is my obvious choice for the letter W, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. The name Walt Disney automatically conjures, in the mind, pictures of Mickey Mouse with a funny mischievous expression on his face and hands up in the air, playing pranks or embarking on an adventure with his girlfriend Minnie Mouse, pet dog Pluto, his friends Donald Duck, and Goofy.
Visa, the name that is imprinted on many of your credit cards is my choice for the letter V, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Visa, a simple memorable name that is pronounced the same in every language, has its roots dating back to 1958, when Bank of America, launched the first general purpose card, BankAmericard, in Fresno, California. In the 1970s, BankAmericard became an independent entity, and it took the name Visa.
Starbucks is my choice for the letter S, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. It may seem somewhat unbelievable now that the first Starbucks store that opened in Seattle, Washington in 1971, sold only coffee beans and coffee making equipment, but no brews. It was only when Howard Schultz, now the chairman and CEO of Starbucks, joined the company as a marketing director, some 10 years after its founding, he suggested that Starbucks should be selling drinks rather than just beans and machines.