Match the Taglines with the Brands


Here’s a brand new Brand Quiz for you to try out.  Let’s see how well you remember the Taglines.



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Natural – A fruity way to beat the heat


Okay, so you know the niche for this blog is ‘Brands that touch our lifestyle’, and what could touch our lives more than the food we eat? Yes, you guessed it right. My focus for the fortnight is food brands.

In the blistering summer, when heat brings down your zest quotient, a dollop of ice cream is anytime a refreshing suggestion. Then, if you have a sweet tooth like me, you don’t really need an excuse to reach out for ice creams as desserts.

The brand that I pick up today is Natural, a local Indian brand of fruit ice-creams established in 1984 in Mumbai. Somehow organic always appeals to me, so naturally Natural is my first pick in this category.

Natural Logo

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From ‘Made in China’ to ‘Making Chinese Brands in India’


By Somali K Chakrabarti

Made In China goods set new Indian standards                                                                                        –  The Times of India on 05th May, 2015

Today if you see your laptop, your cell phone, your TV , or your wifi dongle, there is a high possibility that you’ll find ‘Made in China’ labels on all of them.

China, the manufacturing hub and workshop of the world, is the largest exporter of goods in the world.  ‘Made in China’ goods are to be found in almost all different parts of the world – be it in Europe, be it in the US or be it in India.


Made in China


A wide range of utility items from electric bulbs, to thermometers, to bottles, to cutlery, to nail cutters, to those brightly coloured gizmos, some with flashy lights, fancy Chinese dragons are made in China and shipped to different countries including India. I have picked up a couple of them from different places and surprisingly some of them lasted for a few years.

Mind you, the list is not limited only to toys and gizmos.

Even idols of Gods and Goddesses such as Ganapati, Laxmi or Krishna are now being made en masse in China, and shipped to India in containers; it seems the China made gods are much in demand.


Idols Made in China |Image credit :


China is all set to build Global brands

Though colourful, fancy & attractively prices and they sell quickly, yet the faith of ‘Made in China’ goods still remains low.

Though this is the case with most Emerging Market brands, the perception of Chinese brands is likely to change soon, aided by the mandates of Make in India campaign.

The Make in India campaign requires that all products to be manufactured and sold in India have to comply with Bureau of Indian Standards (BIS) norms.

All manufacturers Indian or foreign goods would be registered after their products are tested and found to confirm with the BIS standards. Availing this opportunity, Chinese manufacturers are upgrading their products to meet Indian standards and register under the new BIS scheme to declare conformity to Indian standards.

Of the 1574, items registered with BIS, 960 are Chinese goods.

Companies like Dell (tablets and servers), Sony (LCD monitors), Cisco routers are using China to ship goods into India.

Other Chinese players like Huawei, Haier and Xiaomi have already emerged as global brands.


Using an approach similar to how Honda and Toyota had set up their subsidiaries, production facilities and R&D in US, Europe in the 1960s, Huawei, Haier and Xiaomi have set up production facilities and R&D centres in India to get the consumer insights from India.

These global Chinese brands are using this opportunity to conform to Indian standards.

Having acquired the expertise to make world class products for Apple, Bosch, Dell or Ericsson, the day is not very far away when the Chinese start putting their own labels on their products.

The coming years will see more Chinese goods entering our homes.

Read my post ‘ Branded Hilsa on a Platteron why Emerging Markets need to build Global Brands.


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Re-emergence of Tata Nano with a Twist




Tata Nano, once heralded as the world’s cheapest car has undergone a massive makeover.

India’s answer to Ford’s Model T that was meant for migrating millions of Indians from two wheelers to four wheelers, Tata Nano was considered the model for disruptive innovation.

The concept of a lakhtakia gaadi had caught the fancy of people in India, as the world took notice of the $2,500 car.  Read more

Brand Stories snapshot | AtoZChallenge


A-to-Z Reflection [2015] - Lg

The month of April, went by in a Jiffy.

I started this blog taking the #AtoZChallenge, with the theme ‘Brands that people identify with’. The challenge gave me the much needed push to start my 2nd blog after Scribble and Scrawl.  I thoroughly enjoyed the mental acrobatics involved, and in the process I have zeroed in on the niche for this blog. 


Why I picked Brand Stories


Whether we realize or not, brands are an integral part of our lifestyle and they do impact us.

Much like how you relate to some people better than the others, you relate to some brands in a positive manner because they strike an emotional chord with you in one of the following ways. 

  • The brands echo the values that you appreciate and care for. 
  • You have some good memories associated with the brands.
  • The brands represent all that you aspire for. 

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Zomato – Sharing Great Food Experiences


Zomato, a whimsical name again, is my choice for the last letter Z, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

Founded in mid 2008 as Foodiebay by Deepinder Goyal, Pankaj Chaddah, and Gunjan Patidar, and renamed as Zomato in late 2010, it is a rapidly growing online restaurant search and discovery service with presence in 22 countries across the world and a coverage of more than 1 mllion restaurants.  


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Yahoo! – In Need of a Makeover


Yahoo!, the quirky name with an exclamation mark, is my choice for the letter Y, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

Founded in 1994 by Jerry Yang and David Filo, two Electrical Engineering students in Stanford University, Yahoo was initially known as Jerry and David’s Guide to the World Wide Web. The Guide, which was a directory of other websites organized in a hierarchy, shaped up into the Yahoo search engine and was renamed as Yahoo! in 1995.


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Xerox – Making Work Simpler


Xerox, the name synonymous with photocopier, is my choice for the letter X, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

Founded in 1906 in Rochester, US as The Haloid Photographic Company, which originally manufactured photographic paper and equipment, the company was renamed as Haloid Xerox in 1958 and then Xerox Corporation in 1961 after its first plain paper photocopier Xerox 914, which sold in the millions.


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