Natural – A fruity way to beat the heat

Okay, so you know the niche for this blog is ‘Brands that touch our lifestyle’, and what could touch our lives more than the food we eat? Yes, you guessed it right. My focus for the fortnight is food brands. In the blistering summer, when heat brings down your zest quotient, a dollop of ice cream
Complete Reading

  Tata Nano, once heralded as the world’s cheapest car has undergone a massive makeover. India’s answer to Ford’s Model T that was meant for migrating millions of Indians from two wheelers to four wheelers, Tata Nano was considered the model for disruptive innovation. The concept of a lakhtakia gaadi had caught the fancy of people
Complete Reading

The month of April, went by in a Jiffy. I started this blog taking the #AtoZChallenge, with the theme ‘Brands that people identify with’. The challenge gave me the much needed push to start my 2nd blog after Scribble and Scrawl.  I thoroughly enjoyed the mental acrobatics involved, and in the process I have zeroed in on the niche for this
Complete Reading

Zomato, a whimsical name again, is my choice for the last letter Z, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Founded in mid 2008 as Foodiebay by Deepinder Goyal, Pankaj Chaddah, and Gunjan Patidar, and renamed as Zomato in late 2010, it is a rapidly growing online restaurant search and discovery service with presence in 22 countries across
Complete Reading

Yahoo!, the quirky name with an exclamation mark, is my choice for the letter Y, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Founded in 1994 by Jerry Yang and David Filo, two Electrical Engineering students in Stanford University, Yahoo was initially known as Jerry and David’s Guide to the World Wide Web. The Guide, which was
Complete Reading

Xerox, the name synonymous with photocopier, is my choice for the letter X, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Founded in 1906 in Rochester, US as The Haloid Photographic Company, which originally manufactured photographic paper and equipment, the company was renamed as Haloid Xerox in 1958 and then Xerox Corporation in 1961
Complete Reading

Create Account



Log In Your Account



%d bloggers like this: