“What’s in a name? A rose by any other name would smell as sweet,” said William Shakespeare. Brand pundits today may not quite agree with Shakespeare though. A lot of considerations and deliberation go into naming brands. A unique name or a familiar name that is simple easy to pronounce or spell, and is expressive as well, is known to improve brand awareness and brand recall. Some brands select names that appear on top in alphabetical listing. Brand names are mostly chosen to align with the essence of the brand. Here’s how some of these well-known brands got their names:
Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint. ~ Pablo Picasso Colours speak to us quicker than words, by immediately capturing our attention and eliciting emotional responses. Naturally, colours hold a key significance in branding. With the choice of colours in their logo, brands send out strong messages and establish an emotional connection with the consumers. Here is a list of colours and how brands use them in their logo:
The month of April, went by in a Jiffy. I started this blog taking the #AtoZChallenge, with the theme ‘Brands that people identify with’. The challenge gave me the much needed push to start my 2nd blog after Scribble and Scrawl. I thoroughly enjoyed the mental acrobatics involved, and in the process I have zeroed in on the niche for this blog. Why I picked Brand Stories Whether we realize or not, brands are an integral part of our lifestyle and they do impact us. Much like how you relate to some people better than the others, you relate to some brands in a positive manner because they strike an emotional chord with you in one of the following ways. The brands echo the values that you appreciate and care for. You have some good memories associated with the brands. The brands represent all that you aspire for.