Cafe Coffee Day – from bean to the cup

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Cafe Coffee Day – from bean to the cup

Catching up with friends over a cup of coffee is a delightful proposition for most people. Realizing the need for young people to hangout in an ambient atmosphere, the brand that pioneered the café culture in India is Café Coffee Day or CCD (as we know it).

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Hidesign – Rebel to a Mainstream luxury brand

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Hidesign – Rebel to a Mainstream luxury brand

It goes without saying that most women love their handbags and purse. A good handbag is said to generate a feeling of self-confidence in a woman. A woman generally feels comfortable and complete when she has a bag to go with. As she steps out in style, a woman’s handbag becomes her signature piece, an extension of her identity as well as a fashion statement.

Hidesign, an Indian brand has carved a niche place in the affordable luxury handbags market that caters to savvy, sophisticated and urban professionals.

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Tanishq – Branding the glitter of gold

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Tanishq – Branding the glitter of gold

Woman and jewellery have an old connection and traditionally Indian women have preferred gold jewellery. Gold, looked upon as an investment as well as an adornment and considered as auspicious, is purchased on festive occasions such as Diwali, Dusshera or Akshay Tritiya, and other significant occasions such as a wedding, or an engagement.

Nowadays various options for purchasing gold and diamond jewellery are available to consumers in India, but this was not always the case. Till the 1990s, consumers preferred buying their gold from family jewellers and branded retail jewellers were non-existent in India.

Then came Tanishq, a part of TATA group and the largest retail jewellery brand in India.

Tanishq = Tata/Tamilnadu+Nishq (necklace in Sanskrit) or Tan (meaning body)+ Ishq (love).

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From Lucky Goldstar to LG – Making lives happier and better

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From Lucky Goldstar to LG – Making lives happier and better

Taking clothes out of the washing machine to hang them to dry, I glance at my cup of tea cooling on the table. The smiling little face on the door of the machine reminds me Life is good. As I put the cup in the oven to warm up my tea, the logo with the smiling face formed by the letter L & G assures again ‘Life is good’.

Interesting isn’t it when you think that one of the largest South Korean chaebol’s wears the crown of the most trusted brand in India, as per the Brand Trust Report, 2015.

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Nintendo – Gaming is a way of life

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Nintendo – Gaming is a way of life

Mario (the Jumping Man) and Donkey Kong are synonymous with childhood for a number of people worldwide.

These two widely loved arcade games developed by Nintendo, helped Nintendo establish its position as the foremost player in the video game market and have a breakthrough debut in North America.

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Dabur Hair Oil – Caring for your tresses

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Dabur Hair Oil – Caring for your tresses

Weekends are the days when many of us look forward to a good head massage with oil. 

The light headed feeling and stress relief after applying hair oil, and the resulting nourishment to the hair, makes oiling a popular ritual in many families. If you are among those who enjoy a good massage, then you may also be interested in reading about one of India’s leading brands with many hair oil brands in its portfolio.

Dabur, a name familiar in all (let’s say most) Indian households is a leading Ayurvedic personal care brand as well as the producer of many health care, home care & food products in India.

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Brand Story of Levi’s – The Authentic Denim

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‘Wear them ever, wash them never,’ is the adage that goes with Jeans.

Now, if you are a mom, I can imagine you have already wrinkled your nose, but hold on! The post is not to tell you why not to wash your Jeans, but to tell you the story of how Jeans, quintessentially a young thing, came into existence with Levi’s, even before the first automobile was developed or Coca Cola was made.

 

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Brand Story of Swarovski – Adding Sparkles

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Crystals give a woman the feeling of wearing diamonds without paying the price of diamond. ~Daniel Swarovski.

Yes you guessed it right. The brand that I am writing about here is Swarovski – the name that is linked with the brilliance of cut crystals and fashion jewellery.

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