Brand Story

Brand Story
Brand Story

Hidesign – Rebel to a Mainstream luxury brand

It goes without saying that most women love their handbags and purse. A good handbag is said to generate a feeling of self-confidence in a woman. A woman generally feels comfortable and complete when she has a bag to go with. As she steps out in style, a woman’s handbag becomes her signature piece, an extension of her identity as well as a fashion statement. Hidesign, an Indian brand has carved a niche place in the affordable luxury handbags market that caters to savvy, sophisticated and urban professionals.

Brand Story

Tanishq – Branding the glitter of gold

Woman and jewellery have an old connection and traditionally Indian women have preferred gold jewellery. Gold, looked upon as an investment as well as an adornment and considered as auspicious, is purchased on festive occasions such as Diwali, Dusshera or Akshay Tritiya, and other significant occasions such as wedding, engagements. Nowadays various options for purchasing gold and diamond jewellery are available to consumers in India, but this was not always the case. Till the 1990s, consumers preferred buying their gold from family jewellers and branded retail jewellers were non-existent in India. Then came Tanishq, a part of TATA group and the largest retail jewellery brand in India. Tanishq = Tata/Tamilnadu+Nishq (necklace in Sanskrit) or Tan (meaning body)+ Ishq (love).

Brand Story

From Lucky Goldstar to LG – Making lives happier and better

Taking clothes out of the washing machine to hang them to dry, I glance at my cup of tea cooling on the table. The smiling little face on the door of the machine reminds me Life is good. As I put the cup in the oven to warm up my tea, the logo with the smiling face formed by the letter L & G assures again ‘Life is good’. Interesting isn’t it when you think that one of the largest South Korean chaebol’s wears the crown of the most trusted brand in India, as per the Brand Trust Report, 2015.

Brand Story
Brand Story

Dabur Hair Oil – Caring for your tresses

Weekends are the days when many of us look forward to a good head massage with oil.  The light headed feeling and stress relief after applying hair oil, and the resulting nourishment to the hair, makes oiling a popular ritual in many families. If you are among those who enjoy a good massage, then you may also be interested in reading about one of India’s leading brands with many hair oil brands in its portfolio. Dabur, a name familiar in all (let’s say most) Indian households is a leading Ayurvedic personal care brand as well as the producer of many health care, home care & food products in India.

Brand Story

Brand Story of Levi’s – The Authentic Denim

‘Wear them ever, wash them never,’ is the adage that goes with Jeans. Now, if you are a mom, I can imagine you have already wrinkled your nose, but hold on! The post is not to tell you why not to wash your Jeans, but to tell you the story of how Jeans, quintessentially a young thing, came into existence with Levi’s, even before the first automobile was developed or Coca Cola was made.  

Brand Story
Brand Story

Brand Story of Marks and Spencer

Moving on from ethnic Indian apparel in my last post, in this post I will write about a western wear brand – Marks & Spencer – one of the best known brands of the British high street available in more than 50 countries including India. With changes in lifestyle, as more and more women in urban India are taking to western wear, M&S brings in quality fashion for urban Indian women and men. .

Brand Story

Brand Story of BIBA – Redefining contemporary ethnic fashion

The brand that I am writing about today is BIBA – the Indian ethnic apparel brand for women. Derived from the Punjabi word Biba, used as an endearment for ‘young, pretty girl’, the brand symbolises the spirit of the young woman. The brand has the same name as a British fashion store of the 1960s and 70s, but that is where the commonality ends.

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