Continuing from my last post ‘ Is shareholder engagement good for companies? ’, here we look at the scope of shareholders engagement and different approaches to shareholder engagement.
What is the scope of shareholder engagement?
Shareholders have a legitimate role in areas pertaining to:
- Corporate Strategy – such as mergers, diversification, restructuring, non core asset sale.
- Capital Structure – such as capital allocation discipline, use of cash on balance sheet.
- Governance – such as audit-related issues, board structure, managerial remuneration.
However shareholders are not expected to micromanage companies. Nor is it desirable that shareholders push for short term profitability over sustainability and long term value creation. It is important that shareholders and board members engage effectively in the shared pursuit of high quality governance.
What are the different ways in which shareholders engage with companies?
Shareholders can either have a proactive approach for engagement with a company or may adopt a passive approach towards a company.
Passive investors sell off their shares if they are dissatisfied with the corporate decisions.
On the other hand, active investors engage proactively with the management, prior to a corporate decision being affected, in order to change the outcome of the decision. While the term ‘shareholder engagement’ is used to describe a collaborative approach, ‘shareholder activism’ refers to the use of a more assertive approach by the minority shareholders to affect changes in management and strategy of a firm. Read more