Blog for brands

Digital World

IndiPR – An Innovation In Content Marketing

The very IDEA of BLOGGING is to make a difference… This post written by co-blogger Nihar Pradhan talks about the evolution of blogging from a modest web log to a medium for sharing, connecting and for content marketing.  Yes, blogging has transitioned in a drastic way. Coupled with social media, blogging has facilitated the infusion, assimilation and dispersion of creative ideas in a manner that was unheard of before. It has been a disruptive process that has blurred the rigid boundaries between organizations, consumers and influencers.  

Misc Gyan

How Brands promote content with Blogs

It is human nature to trust recommendations from those who they find credible. When I plan a journey, I often reach out to my friends who have previously been to the place, for recommendations on places to stay, food and transport etc. The same holds good before I make a new purchase. Probably that is the reason why it doesn’t come as a surprise to me when a research from Nielson indicates  92% of consumers trust recommendations from other people — even someone they don’t know — over content created by a brand.  Perhaps in the same way, when people share their experiences, opinions and ideas online through blogs, those become effective source of recommendation. No wonder, blogs are fast emerging as a potent platform for promoting brands!

Customized Social Media Icons from Acurax Digital Marketing Agency
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