badge

#AtoZChallenge

Brand Story

Zomato – Sharing Great Food Experiences

badge

Zomato, a whimsical name again, is my choice for the last letter Z, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Founded in mid 2008 as Foodiebay by Deepinder Goyal, Pankaj Chaddah, and Gunjan Patidar, and renamed as Zomato in late 2010, it is a rapidly growing online restaurant search and discovery service with presence in 22 countries across the world and a coverage of more than 1 mllion restaurants.  

Brand Story

Yahoo! – In Need of a Makeover

badge

Yahoo!, the quirky name with an exclamation mark, is my choice for the letter Y, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Founded in 1994 by Jerry Yang and David Filo, two Electrical Engineering students in Stanford University, Yahoo was initially known as Jerry and David’s Guide to the World Wide Web. The Guide, which was a directory of other websites organized in a hierarchy, shaped up into the Yahoo search engine and was renamed as Yahoo! in 1995.

Brand Story

Xerox – Making Work Simpler

badge

Xerox, the name synonymous with photocopier, is my choice for the letter X, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Founded in 1906 in Rochester, US as The Haloid Photographic Company, which originally manufactured photographic paper and equipment, the company was renamed as Haloid Xerox in 1958 and then Xerox Corporation in 1961 after its first plain paper photocopier Xerox 914, which sold in the millions.  

Brand Story

Walt Disney – Laughter, Magic & Dreams

badge

Walt Disney is my obvious choice for the letter W, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. The name Walt Disney automatically conjures, in the mind, pictures of Mickey Mouse with a funny mischievous expression on his face and hands up in the air, playing pranks or embarking on an adventure with his girlfriend Minnie Mouse, pet dog Pluto, his friends Donald Duck, and Goofy.

Brand Story

Visa – Whenever Wherever

badge

Visa, the name that is imprinted on many of your credit cards is my choice for the letter V, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Visa, a simple memorable name that is pronounced the same in every language, has its roots dating back to 1958, when Bank of America, launched the first general purpose card, BankAmericard, in Fresno, California. In the 1970s, BankAmericard became an independent entity, and it took the name Visa.

Brand Story

Toyota – Going Places

badge

Toyota is my choice for the letter T, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Toyota Motor Corp, the world’s largest carmaker, is named after its founder Kiichiro Toyoda. The company started operations in 1935, when Toyoda unveiled his first prototype A1 after years of research.  

Brand Story

Starbucks – Creating Experiences beyond Coffee

badge

Starbucks is my choice for the letter S, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. It may seem somewhat unbelievable now that the first Starbucks store that opened in Seattle, Washington in 1971, sold only coffee beans and coffee making equipment, but no brews. It was only when Howard Schultz, now the chairman and CEO of Starbucks, joined the company as a marketing director, some 10 years after its founding, he suggested that Starbucks should be selling drinks rather than just beans and machines.

Brand Story

Quartz watches – Timekeepers of the World

badge

Quartz watches are my choice for the letter Q, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Not exactly a brand, but a technology that brought a shift in the watchmaking industry, Quartz watches are the timekeepers of the world. Needless to say, I am going a little off track with my choice of the topic.  The world’s first prototype analog quartz wristwatch, named Beta1, was developed in 1967 by a group of researchers at the Centre Electronique Horloger in Neuchâtel, Switzerland.

Brand Story

Pepsi – For the Generation ‘NOW’

badge

Pepsi, the cola for the ‘NOW’ generation, is my brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. You might be a tad surprised to know that the Pepsi brand, targeted at the youth market, is no less than a hundred years old. The Pepsi-Cola syrup was formulated in the late 1890s, by a pharmacist named Caleb Bradham living in New Bern, North California.  

Brand Story

Oreo – Celebrating Togetherness | A to Z Challenge

badge

Oreo, the world’s favourite cookie for over 100 years, is my brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Growing up from its humble beginnings in a Nabisco (National Biscuit Company) bakery in New York City, the hundred plus cookie brand is the bestselling cookie brand of the 21st century.

Floating Social Media Icons by Acurax Wordpress Designers
%d bloggers like this: