Amul – Story of India’s beloved brand

badge

My pick for today is Amul – the “Utterly Butterly Delicious” brand that has buttered my bread since ages.

Since childhood, till date, I have always enjoyed reading the witty catchphrases on the billboards from which the polka dotted Amul girl with a puff pony on her head would state her stand on contemporary events.  

The name “Amul”, derived from a Sanskrit word “Amoolya” meaning priceless, is also an acronym for Anand Milk Union Limited. The name suggested by a chemist in Anand, was registered in 1957, and went on to become one of the most recalled household names in India.

Read more

%d bloggers like this: