Why Storytelling is a Powerful Business Skill

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By Somali K Chakrabarti

I am not an avid TV watcher, but often when I do, a remarkable advertisement ‘Will of Steel’ never fails to catch my eyes.

This advertisement shows a girl, in a village in Haryana, getting up in the morning, putting on her shoes, and going out for a run, followed by practising crunches and weight lifting. Another lady in the house is shown lighting incense sticks, sweeping the house, washing clothes and preparing food.

Geeta Phogat - Will of Steel
Will of Steel

 

A background commentary in rustic Haryanvi language sermons the duties of a woman.

A woman must get up before the sunrise, offer prayers and get into the kitchen to get on with the household chores.

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