Brand Quiz
Brand Story

Eureka Forbes – Assurance of clean and safe drinking water

When we talk of a water purifier in India, the name that instantly rings a bell is Aquaguard. Now, with Madhuri Dixit beaming her magnetic smile with Dr Nene by her side in the Aquaguard TV commercial, I had almost forgotten about the smart gentleman who would appear in the ads to come and demonstrate house cleaning using a vacuum cleaner to a child or show how air/water purifiers were indispensable. Yes, I am referring to the dynamic ‘Eurochamps,’ who projected the image of ‘The friendly man‘ from Eureka Forbes.

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Brand Story

Godrej and Boyce – Safe and Secure

In the Maslow’s hierarchy of needs, safety and security needs are placed just after our basic or physiological needs including food, water, air, shelter, sleep etc.  The security of our house and possessions are of paramount importance to all of us. A sturdy lock on the door gives most of us a sense of security. Probably Ardeshir Godrej realized this when he spotted business opportunity in manufacturing locks. Here goes the story of the Godrej and Boyce that started as a lock making business, back in 1897.  The logo is a signature of its founder Ardeshir Godrej in a running hand.

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Brand Story

Hero Cycles – The Journey of Cycling Heroes

Do you remember in your childhood, how enjoyable the bicycle ride used to be? The tumble and stumble before you learn to pedal are a part of the childhood fun. Then, those of you, with a fondness for Hindi movies, will also know that bicycles and Bollywood movies have had a very old relationship. As bicycles used to be the major mode of personal transportation in India, till the 1970s, these featured prominently in many movies. Lately, too, we saw Amitabh Bachchan, moving around Kolkata, on a bicycle, in the film Piku. Anushka and Ranveer Singh raced their bicycles on a road in Istanbul in the movie Dil Dhadakne Do. The credit for bringing about the bicycle revolution in India, often goes to Om Prakash Munjal, the founder and co-chairman of Hero Cycles. Also known as the Father of Indian Cycle Industry, OP Munjal passed away on 13rth August, 2015, at the age of 86. Here’s the story of Hero Cycles, the leading bicycle manufacturing brand in India, and the world’s largest cycle manufacturer by volume.

Campaigns & Reviews
Brand Quiz
Brand Story

Hidesign – Rebel to a Mainstream luxury brand

It goes without saying that most women love their handbags and purse. A good handbag is said to generate a feeling of self-confidence in a woman. A woman generally feels comfortable and complete when she has a bag to go with. As she steps out in style, a woman’s handbag becomes her signature piece, an extension of her identity as well as a fashion statement. Hidesign, an Indian brand has carved a niche place in the affordable luxury handbags market that caters to savvy, sophisticated and urban professionals.

Brand Story

Tanishq – Branding the glitter of gold

Woman and jewellery have an old connection and traditionally Indian women have preferred gold jewellery. Gold, looked upon as an investment as well as an adornment and considered as auspicious, is purchased on festive occasions such as Diwali, Dusshera or Akshay Tritiya, and other significant occasions such as wedding, engagements. Nowadays various options for purchasing gold and diamond jewellery are available to consumers in India, but this was not always the case. Till the 1990s, consumers preferred buying their gold from family jewellers and branded retail jewellers were non-existent in India. Then came Tanishq, a part of TATA group and the largest retail jewellery brand in India. Tanishq = Tata/Tamilnadu+Nishq (necklace in Sanskrit) or Tan (meaning body)+ Ishq (love).

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