5 Ways to prepare your blog for Content Marketing

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5 Ways to prepare your blog for Content Marketing

In the post, What is Lifestyle Blogging? Why is it ideal for content marketing?‘  I had promised to come up with a post on how to prepare your lifestyle blog for content marketing and improve your chances of working with brands in India.

With the trend of digital marketing picking up, brands are increasingly looking at lifestyle blogs as vehicles for influencer marketing that can digitally spread the “word-of-mouth” about their products and services. Content marketing presents monetizing opportunities for bloggers. In this post, I have elaborated upon how I have geared up for content marketing, and how can you too.

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What is Lifestyle Blogging? Why is it ideal for content marketing?

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What is Lifestyle Blogging? Why is it ideal for content marketing?

‘What is Lifestyle blogging?’

‘Do Lifestyle bloggers write only about designer wear, expensive furnishings and shopping habits?’

‘What is the difference between a lifestyle blog and a personal blog?’

‘Can you use your lifestyle blog to make money?’

I am often faced with a barrage of questions such as these from people who want to know more about the trend of blogging that is picking up speed at an incredible rate, so I decided to come up with this post. Before we get to the blogging part, let us see what lifestyle means.

Lifestyle refers to the way in which people live. It is expressed in both work and leisure behaviour patterns of individuals and in their activities, attitudes, interests, opinions, values, and allocation of income.

Taking this definition of lifestyle from the Business Dictionary, let’s see what a lifestyle blog is.

What is a lifestyle blog?

From the various definitions, I particularly like this comprehensive definition given by Evan from mediakix.com.

A lifestyle blog is defined as the digital content representation of its author’s everyday life and interests. A lifestyle blogger creates content inspired and curated from their personal interests and daily activities.

A lifestyle blog delves into themes related to one’s way of living.

Yet, it is somewhat different from personal blogging. A personal blog is more like an online personal journal, where the blogger writes mainly about his/her daily activities or about his/her life.

On the other hand, in a lifestyle blog, the content is guided more by the ideas, experiences and interests of the blogger and presented in an organised manner to the readers. Also, a lifestyle blog has a visual appeal somewhat similar to that of a lifestyle magazine.



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IndiPR – An Innovation In Content Marketing

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IndiPR – An Innovation In Content Marketing

The very IDEA of BLOGGING is to make a difference…

This post written by co-blogger Nihar Pradhan talks about the evolution of blogging from a modest web log to a medium for sharing, connecting and for content marketing. 

Yes, blogging has transitioned in a drastic way. Coupled with social media, blogging has facilitated the infusion, assimilation and dispersion of creative ideas in a manner that was unheard of before. It has been a disruptive process that has blurred the rigid boundaries between organizations, consumers and influencers.

INDIPR

 

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How my book ‘Lei’ became the target of ‘phishing’ attack

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By Somali K Chakrabarti

We keep hearing about cyber hacking, malware and scams such as phishing , but it hits us the most when the security of our own site or our copyrighted material is compromised upon. I am sharing with you how my kindle book ‘Lei : A wreath for your soul’  recently became the target of a phishing scam.

I was startled when I noticed that  ‘Lei : A wreath for your soul’ was available free for download on a particular website.  To my utmost surprise the website also carried some reviews of my book along with comments from users who had downloaded the book. The screenshot is attached below.

Phishing

 

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Affimity – The Next Gen Social Network for Bloggers

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Affimity – The Next Gen Social Network for Bloggers

By Somali K Chakrabarti

Quote for writers

 

Tell a story. Make it true. Make it compelling. Make it relevant.  

I completely believe in this advice, except that I think that it is incomplete.

Why do I say so?

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Tap the Power of Social Blogging with Affimity

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Tap the Power of Social Blogging with Affimity

Tell a story. Make it true. Make it compelling. Make it relevant.

If you are a writer or a blogger, you would have come across this advice an umpteen number of times.

But, we all know that telling a good story is just not enough, till it reaches the right audience, who are interested in hearing the story. Like artists, we writers and bloggers also tend to be passionate about our work. We want more and more people to see our amazing creations and, if possible, appreciate those. However, attracting the right audience has never been an easy task!

If you are a technology geek, you may be super excited to discover latest technology gadgets. But when you diligently compile information about these gizmos on your blog and share it on your social media profile, you may often get a lukewarm response from your connections. You can’t really blame your friends if they like to indulge more in Bollywood gossips than to understand the nitty-gritty of technology. Similarly, you may also fret when you receive notifications about all sorts of activities from you friends.

So, if you are one of those who thrives on the likes and shares on social media, you need to find out online groups in which the members share similar interests.

Affimity

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Tata Sky Transfer – Creating New Experiences

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Tata Sky Transfer – Creating New Experiences

History has always foxed me. My love – hate relationship with the subject has ranged from levels of extreme boredom while trying to remember the lengthy answers from the school text books, to intense engagement while reading Amar Chitra Katha, while watching historical movies like Sikander, Mughal-E-Azam, The Last Emperor, Gandhi, Braveheart, Gladiator, or while seeing historical monuments and trying to unravel the stories behind them. 

The enigma of forts and palaces never fails to fascinate me. I like to uncover the mystery behind the stones, which having witnessed many a battles, echo the war cries, tell tales of valour, mourn the loss of lives, reek of treachery, and speak about the opulence and the lifestyle of the rulers of the bygone era.

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How Brands promote content with Blogs

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How Brands promote content with Blogs

It is human nature to trust recommendations from those who they find credible.

When I plan a journey, I often reach out to my friends who have previously been to the place, for recommendations on places to stay, food and transport etc. The same holds good before I make a new purchase.

Probably that is the reason why it doesn’t come as a surprise to me when a research from Nielson indicates

 92% of consumers trust recommendations from other people — even someone they don’t know — over content created by a brand. 

Perhaps in the same way, when people share their experiences, opinions and ideas online through blogs, those become effective source of recommendation.

Blog for Brands

No wonder, blogs are fast emerging as a potent platform for promoting brands!

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5 Best Websites for buying Office Supplies online in India

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5 Best Websites for buying Office Supplies online in India

 

‘Stationery is the lifeline of any office’

Does this sound like an exaggeration? Think of it. Much like fuel is needed to keep a car running, stationery is needed to keep an office running.

office-supplyWhen you own or manage an office, buying office supplies invariably happens to be one of the most tedious jobs that needs to be done regularly without fail. You certainly would not want to run out of cartridge when you are just about to print an important letter that needs to be urgently dispatched. Likewise, you would not want to feel exasperated when the marker stops working while you are making a presentation to your client, and you don’t find another one handy. Huh!

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Top 5 Best Small IT-BPM Companies to Work for in India

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Top 5 Best Small IT-BPM Companies to Work for in India


The Digital era is expanding rapidly, bringing along with it a huge set of opportunities and its own challenges. Organizations, today, can no longer afford to stick to the Brick and Mortar model of doing business. At the same time, they stand to benefit with the use of digital platforms that provide them newer insights and new ways to reach out to their customers.

Digital transformation

My appreciation for the opportunities, as well as for the underlying challenges comes from my experience of having spent a considerable portion of my work life in IT sector. My career in the IT sector had started with my joining one of the big IT service provider companies in India, before I moved to a financial services company to join the corporate IT group.

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