Digital

Digital

IndiPR – An Innovation In Content Marketing

The very IDEA of BLOGGING is to make a difference… This post written by co-blogger Nihar Pradhan talks about the evolution of blogging from a modest web log to a medium for sharing, connecting and for content marketing.  Yes, blogging has transitioned in a drastic way. Coupled with social media, blogging has facilitated the infusion, assimilation and dispersion of creative ideas in a manner that was unheard of before. It has been a disruptive process that has blurred the rigid boundaries between organizations, consumers and influencers.  

Digital

How my book ‘Lei’ became the target of ‘phishing’ attack

By Somali K Chakrabarti We keep hearing about cyber hacking, malware and scams such as phishing , but it hits us the most when the security of our own site or our copyrighted material is compromised upon. I am sharing with you how my kindle book ‘Lei : A wreath for your soul’  recently became the target of a phishing scam. I was startled when I noticed that  ‘Lei : A wreath for your soul’ was available free for download on a particular website.  To my utmost surprise the website also carried some reviews of my book along with comments from users who had downloaded the book. The screenshot is attached below.  

Digital
Digital

Tap the Power of Social Blogging with Affimity

Tell a story. Make it true. Make it compelling. Make it relevant. If you are a writer or a blogger, you would have come across this advice an umpteen number of times. But, we all know that telling a good story is just not enough, till it reaches the right audience, who are interested in hearing the story. Like artists, we writers and bloggers also tend to be passionate about our work. We want more and more people to see our amazing creations and, if possible, appreciate those. However, attracting the right audience has never been an easy task! If you are a technology geek, you may be super excited to discover latest technology gadgets. But when you diligently compile information about these gizmos on your blog and share it on your social media profile, you may often get a lukewarm response from your connections. You can’t really blame your friends if they like to indulge more in Bollywood gossips than to understand the nitty-gritty of technology. Similarly, you may also fret when you receive notifications about all sorts of activities from you friends. So, if you are one of those who thrives on the likes and shares on social media, you need…

Digital

Tata Sky Transfer – Creating New Experiences

History has always foxed me. My love – hate relationship with the subject has ranged from levels of extreme boredom while trying to remember the lengthy answers from the school text books, to intense engagement while reading Amar Chitra Katha, while watching historical movies like Sikander, Mughal-E-Azam, The Last Emperor, Gandhi, Braveheart, Gladiator, or while seeing historical monuments and trying to unravel the stories behind them.  The enigma of forts and palaces never fails to fascinate me. I like to uncover the mystery behind the stones, which having witnessed many a battles, echo the war cries, tell tales of valour, mourn the loss of lives, reek of treachery, and speak about the opulence and the lifestyle of the rulers of the bygone era.

Digital

How Brands promote content with Blogs

It is human nature to trust recommendations from those who they find credible. When I plan a journey, I often reach out to my friends who have previously been to the place, for recommendations on places to stay, food and transport etc. The same holds good before I make a new purchase. Probably that is the reason why it doesn’t come as a surprise to me when a research from Nielson indicates  92% of consumers trust recommendations from other people — even someone they don’t know — over content created by a brand.  Perhaps in the same way, when people share their experiences, opinions and ideas online through blogs, those become effective source of recommendation. No wonder, blogs are fast emerging as a potent platform for promoting brands!

Digital

5 Best Websites for buying Office Supplies online in India

  ‘Stationery is the lifeline of any office’ Does this sound like an exaggeration? Think of it. Much like fuel is needed to keep a car running, stationery is needed to keep an office running. When you own or manage an office, buying office supplies invariably happens to be one of the most tedious jobs that needs to be done regularly without fail. You certainly would not want to run out of cartridge when you are just about to print an important letter that needs to be urgently dispatched. Likewise, you would not want to feel exasperated when the marker stops working while you are making a presentation to your client, and you don’t find another one handy. Huh!

Digital

Top 5 Best Small IT-BPM Companies to Work for in India

The Digital era is expanding rapidly, bringing along with it a huge set of opportunities and its own challenges. Organizations, today, can no longer afford to stick to the Brick and Mortar model of doing business. At the same time, they stand to benefit with the use of digital platforms that provide them newer insights and new ways to reach out to their customers. My appreciation for the opportunities, as well as for the underlying challenges comes from my experience of having spent a considerable portion of my work life in IT sector. My career in the IT sector had started with my joining one of the big IT service provider companies in India, before I moved to a financial services company to join the corporate IT group.

Digital
Business Zone

The Launch of Digital India Week

By Somali K Chakrabarti   1st July 2015, marked the launch of the much spoken about Digital India week with much fanfare at the Indira Gandhi Indoor stadium in New Delhi to realize the vision of a Digitally connected India that will transform the lives of 1.2 billion Indian citizens. Attended by who’s who of India’s corporate world and by the top executives of a number of foreign companies, the launch earmarked the start of a program to bring digital revolution to the masses. While the Industry leaders made their brief remarks on how they will contribute to the initiative , the highlight of the program was the PM’s speech, where he successfully sold the story of a digitally connected India and presented the government’s road-map for digitizing India.

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