Nike – Innovation and Inspiration for Athletes

The brand that I am writing about is the one with the Swoosh logo that is placed on the side of shoes, and is amongst one of the younger brands that dominate the sportswear market around the world. Nike (Ni-KEY), named after the winged Greek goddess of Victory, was founded by American track and field
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Who doesn’t like to pick up souvenirs from the different places they visit? Whenever I visit any place I always make it a point to pick up some mementoes – either a small decoration piece or a keychain or fridge magnet. I remember having picked up almost a dozen of fridge magnets during a trip
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Waste of resources is a mortal sin. ~ Ingvar Kamprad The brand I am writing about is known for its innovative and stylishly designed flat pack furniture. Yes it is IKEA, the largest furniture retail chain with more than 300 stores globally.

‘Wear them ever, wash them never,’ is the adage that goes with Jeans. Now, if you are a mom, I can imagine you have already wrinkled your nose, but hold on! The post is not to tell you why not to wash your Jeans, but to tell you the story of how Jeans, quintessentially a young thing,
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Crystals give a woman the feeling of wearing diamonds without paying the price of diamond. ~Daniel Swarovski Yes, you guessed it right. The brand that I am writing about here is Swarovski – the name that is linked to the brilliance of cut crystals and fashion jewellery.

Moving on from ethnic Indian apparel in my last post, in this post I will write about a western wear brand – Marks & Spencer – one of the best known brands of the British high street available in more than 50 countries including India. With changes in lifestyle, as more and more women in urban
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