Fashion and Lifestyle

Brand Story

Crossword – a space to get into the reading habit

A few years back, when my daughter was growing up, one of my favourite weekend pastime was to go with her to Crossword bookstore. Dropping in at Crossword lifestyle bookstore on the way to the super market was integrated into our weekend schedule.  We both would go to the respective sections of our choice, browse through some books, read a few chapters and pick up a few that we wanted to purchase, have some snacks and then leave. The well-lit stores with books neatly stacked on smooth wooden racks, soft light instrumental music playing in low volume in the background provided the perfect ambience for getting lost in a book. The demarcation of different categories made it easier to spot the books in a particular category.  Most of all, I loved the Crossword Recommend Section.

Brand Story

Hero Cycles – The Journey of Cycling Heroes

Do you remember in your childhood, how enjoyable the bicycle ride used to be? The tumble and stumble before you learn to pedal are a part of the childhood fun. Then, those of you, with a fondness for Hindi movies, will also know that bicycles and Bollywood movies have had a very old relationship. As bicycles used to be the major mode of personal transportation in India, till the 1970s, these featured prominently in many movies. Lately, too, we saw Amitabh Bachchan, moving around Kolkata, on a bicycle, in the film Piku. Anushka and Ranveer Singh raced their bicycles on a road in Istanbul in the movie Dil Dhadakne Do. The credit for bringing about the bicycle revolution in India, often goes to Om Prakash Munjal, the founder and co-chairman of Hero Cycles. Also known as the Father of Indian Cycle Industry, OP Munjal passed away on 13rth August, 2015, at the age of 86. Here’s the story of Hero Cycles, the leading bicycle manufacturing brand in India, and the world’s largest cycle manufacturer by volume.

Brand Story

Hidesign – Rebel to a Mainstream luxury brand

It goes without saying that most women love their handbags and purse. A good handbag is said to generate a feeling of self-confidence in a woman. A woman generally feels comfortable and complete when she has a bag to go with. As she steps out in style, a woman’s handbag becomes her signature piece, an extension of her identity as well as a fashion statement. Hidesign, an Indian brand has carved a niche place in the affordable luxury handbags market that caters to savvy, sophisticated and urban professionals.

Brand Story

Tanishq – Branding the glitter of gold

Woman and jewellery have an old connection and traditionally Indian women have preferred gold jewellery. Gold, looked upon as an investment as well as an adornment and considered as auspicious, is purchased on festive occasions such as Diwali, Dusshera or Akshay Tritiya, and other significant occasions such as wedding, engagements. Nowadays various options for purchasing gold and diamond jewellery are available to consumers in India, but this was not always the case. Till the 1990s, consumers preferred buying their gold from family jewellers and branded retail jewellers were non-existent in India. Then came Tanishq, a part of TATA group and the largest retail jewellery brand in India. Tanishq = Tata/Tamilnadu+Nishq (necklace in Sanskrit) or Tan (meaning body)+ Ishq (love).

Fashion and Lifestyle

Nike – Innovation and Inspiration for Athletes

The brand that I am writing about is the one with the Swoosh logo that is placed on the side of shoes, and is amongst one of the younger brands that dominate the sportswear market around the world. Nike (Ni-KEY), named after the winged Greek goddess of Victory, was founded by American track and field coach Bill Bowerman and middle distance track runner Phil Knights on January 25, 1964. From an idea conceived by Phil Knights while writing his term paper on starting a small business, during his MBA at Stanford University, Nike’s ascent to a world’s leading sports brand makes an interesting story.

Brand Story

Chumbak – A brand crafting designs with Indian motifs

Who doesn’t like to pick up souvenirs from the different places they visit? Whenever I visit any place I always make it a point to pick up some mementoes – either a small decoration piece or a key chains or fridge magnet. I remember having picked up almost a dozen of fridge magnets during a trip to Lake District in UK to be given as small gifts to friends and relatives. Two of them are still sticking on my refrigerator door. Shubhra Chadda and Vivek Prabhakar also liked to collect souvenirs from different parts of the world. What set them apart was the eye to spot that the zing was missing in the Indian souvenir market as the souvenirs available in India mainly comprised of Taj replicas and handicrafts. This sowed the idea of Chumbak in their minds and they decided to quit their corporate jobs to follow their passion and create trendy souvenirs with fun crafted Indian themes.

Brand Story

Brand Story of Levi’s – The Authentic Denim

‘Wear them ever, wash them never,’ is the adage that goes with Jeans. Now, if you are a mom, I can imagine you have already wrinkled your nose, but hold on! The post is not to tell you why not to wash your Jeans, but to tell you the story of how Jeans, quintessentially a young thing, came into existence with Levi’s, even before the first automobile was developed or Coca Cola was made.  

Brand Story
Brand Story

Brand Story of Marks and Spencer

Moving on from ethnic Indian apparel in my last post, in this post I will write about a western wear brand – Marks & Spencer – one of the best known brands of the British high street available in more than 50 countries including India. With changes in lifestyle, as more and more women in urban India are taking to western wear, M&S brings in quality fashion for urban Indian women and men. .

Brand Story

Brand Story of BIBA – Redefining contemporary ethnic fashion

The brand that I am writing about today is BIBA – the Indian ethnic apparel brand for women. Derived from the Punjabi word Biba, used as an endearment for ‘young, pretty girl’, the brand symbolizes the spirit of the young woman. The brand has the same name as a British fashion store of the 1960s and 70s, but that is where the commonality ends.

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