Car and Motorbikes

Brand Story

Re-emergence of Tata Nano with a Twist

  Tata Nano, once heralded as the world’s cheapest car has undergone a massive makeover. India’s answer to Ford’s Model T that was meant for migrating millions of Indians from two wheelers to four wheelers, Tata Nano was considered the model for disruptive innovation. The concept of a lakhtakia gaadi had caught the fancy of people in India, as the world took notice of the $2,500 car. 

Brand Story

Toyota – Going Places

Toyota is my choice for the letter T, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Toyota Motor Corp, the world’s largest carmaker, is named after its founder Kiichiro Toyoda. The company started operations in 1935, when Toyoda unveiled his first prototype A1 after years of research.  

Brand Story

Rolls Royce – The ultimate in Bespoke luxury

My selection of brand for today’s #AtoZChallenge, is Rolls Royce. Not a brand that is within the reach of most people, nonetheless an iconic name that never fails to inspire awe as one of the most famous and prestigious brands. The epitome of luxury in cars, Rolls Royce was formed in 1904, when Henry Royce and Charles Rolls came together and struck a deal for producing a range of cars that were to be manufactured by Royce Limited and exclusively sold by CS Rolls & Co. “Rolls Royce logo” by Source. Licensed under Fair use via Wikipedia –

Brand Story
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