How these brands got their names

“What’s in a name? A rose by any other name would smell as sweet,” said William Shakespeare. Brand pundits today may not quite agree with Shakespeare though.  A lot of considerations and deliberation go into naming brands. A unique name or a familiar name that is simple easy to pronounce or spell, and is expressive
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A few years back, when my daughter was growing up, one of my favourite weekend pastime was to go with her to Crossword bookstore. Dropping in at Crossword lifestyle bookstore on the way to the super market was integrated into our weekend schedule.  We both would go to the respective sections of our choice, browse through
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Catching up with friends over a cup of coffee is a delightful proposition for most people. Realizing the need for young people to hangout in an ambient atmosphere, the brand that pioneered the café culture in India is Café Coffee Day or CCD (as we know it).

When we talk of a water purifier in India, the name that instantly rings a bell is Aquaguard. Now, with Madhuri Dixit beaming her magnetic smile with Dr Nene by her side in the Aquaguard TV commercial, I had almost forgotten about the smart gentleman who would appear in the ads to come and demonstrate house
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In the Maslow’s hierarchy of needs, safety and security needs are placed just after our basic or physiological needs including food, water, air, shelter, sleep etc.  The security of our house and possessions are of paramount importance to all of us. A sturdy lock on the door gives most of us a sense of security. Probably
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Do you remember in your childhood, how enjoyable the bicycle ride used to be? The tumble and stumble before you learn to pedal are a part of the childhood fun. Then, those of you, with a fondness for Hindi movies, will also know that bicycles and Bollywood movies have had a very old relationship. As
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