Brands and Beyond

Branding concepts and trivia

Brand Story
Brand Story

Brand Story of Levi’s – The Authentic Denim

‘Wear them ever, wash them never,’ is the adage that goes with Jeans. Now, if you are a mom, I can imagine you have already wrinkled your nose, but hold on! The post is not to tell you why not to wash your Jeans, but to tell you the story of how Jeans, quintessentially a young thing, came into existence with Levi’s, even before the first automobile was developed or Coca Cola was made.  

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Brand Story

Brand Story of Marks and Spencer

Moving on from ethnic Indian apparel in my last post, in this post I will write about a western wear brand – Marks & Spencer – one of the best known brands of the British high street available in more than 50 countries including India. With changes in lifestyle, as more and more women in urban India are taking to western wear, M&S brings in quality fashion for urban Indian women and men. .

Brand Story

Brand Story of BIBA – Redefining contemporary ethnic fashion

The brand that I am writing about today is BIBA – the Indian ethnic apparel brand for women. Derived from the Punjabi word Biba, used as an endearment for ‘young, pretty girl’, the brand symbolises the spirit of the young woman. The brand has the same name as a British fashion store of the 1960s and 70s, but that is where the commonality ends.

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Brand Story

Brand Story of Fabindia : Blending modern designs- traditional patterns

Garments made from natural fabrics such as cotton and linen have always appealed to me during the summer heat. The brand in India that stands out for its traditional crafts, furnishings and cool hand woven garments made from lightweight, hand printed fabrics is Fabindia, the stores from where I pick up some of my summer wear each year. The ethnic Indian retail chain was started in 1960, by John Bissel, an American, working in India, as a one-man export company of home furnishings to market the diverse crafts of India.

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