It goes without saying that most women love their handbags and purse. A good handbag is said to generate a feeling of self-confidence in a woman. A woman generally feels comfortable and complete when she has a bag to go with. As she steps out in style, a woman’s handbag becomes her signature piece, an extension of her identity as well as a fashion statement. Hidesign, an Indian brand has carved a niche place in the affordable luxury handbags market that caters to savvy, sophisticated and urban professionals.
Brands and Beyond
Branding concepts and trivia
Woman and jewellery have an old connection and traditionally Indian women have preferred gold jewellery. Gold, looked upon as an investment as well as an adornment and considered as auspicious, is purchased on festive occasions such as Diwali, Dusshera or Akshay Tritiya, and other significant occasions such as wedding, engagements. Nowadays various options for purchasing gold and diamond jewellery are available to consumers in India, but this was not always the case. Till the 1990s, consumers preferred buying their gold from family jewellers and branded retail jewellers were non-existent in India. Then came Tanishq, a part of TATA group and the largest retail jewellery brand in India. Tanishq = Tata/Tamilnadu+Nishq (necklace in Sanskrit) or Tan (meaning body)+ Ishq (love).
Do you remember these brand mascots? Take a short quiz to find out. Image credit
“One of the misconceptions about BlackBerry is that, it’s your parents’ Smartphone”- Thorsten Heins. Around 2008, I remember watching my parents glued to their BlackBerry devices and wanting to own one. One day my wish came true and I was handed down my mom’s old BlackBerry Curve Smartphone. I used it only to play the popular Brick Breaker game and make calls or send messages, yet it was revered… that is, until the advent of Android.
Taking clothes out of the washing machine to hang them to dry, I glance at my cup of tea cooling on the table. The smiling little face on the door of the machine reminds me Life is good. As I put the cup in the oven to warm up my tea, the logo with the smiling face formed by the letter L & G assures again ‘Life is good’. Interesting isn’t it when you think that one of the largest South Korean chaebol’s wears the crown of the most trusted brand in India, as per the Brand Trust Report, 2015.
Mario (the Jumping Man) and Donkey Kong are synonymous with childhood for a number of people worldwide. These two widely loved arcade games developed by Nintendo, helped Nintendo establish its position as the foremost player in the video game market and have a breakthrough debut in North America.
Weekends are the days when many of us look forward to a good head massage with oil. The light headed feeling and stress relief after applying hair oil, and the resulting nourishment to the hair, makes oiling a popular ritual in many families. If you are among those who enjoy a good massage, then you may also be interested in reading about one of India’s leading brands with many hair oil brands in its portfolio. Dabur, a name familiar in all (let’s say most) Indian households is a leading Ayurvedic personal care brand as well as the producer of many health care, home care & food products in India.
Pep up with this quiz to match the car with its logo.
The brand that I am writing about is the one with the Swoosh logo that is placed on the side of shoes, and is amongst one of the younger brands that dominate the sportswear market around the world. Nike (Ni-KEY), named after the winged Greek goddess of Victory, was founded by American track and field coach Bill Bowerman and middle distance track runner Phil Knights on January 25, 1964. From an idea conceived by Phil Knights while writing his term paper on starting a small business, during his MBA at Stanford University, Nike’s ascent to a world’s leading sports brand makes an interesting story.
Who doesn’t like to pick up souvenirs from the different places they visit? Whenever I visit any place I always make it a point to pick up some mementoes – either a small decoration piece or a key chains or fridge magnet. I remember having picked up almost a dozen of fridge magnets during a trip to Lake District in UK to be given as small gifts to friends and relatives. Two of them are still sticking on my refrigerator door. Shubhra Chadda and Vivek Prabhakar also liked to collect souvenirs from different parts of the world. What set them apart was the eye to spot that the zing was missing in the Indian souvenir market as the souvenirs available in India mainly comprised of Taj replicas and handicrafts. This sowed the idea of Chumbak in their minds and they decided to quit their corporate jobs to follow their passion and create trendy souvenirs with fun crafted Indian themes.