Visa – Whenever Wherever

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Visa, the name that is imprinted on many of your credit cards is my choice for the letter V, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

Visa, a simple memorable name that is pronounced the same in every language, has its roots dating back to 1958, when Bank of America, launched the first general purpose card, BankAmericard, in Fresno, California. In the 1970s, BankAmericard became an independent entity, and it took the name Visa.

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Unilever – Crafting Brands for Life

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Unilever, the multi-brand company, whose brands are a part of our everyday life, is my choice for the letter T, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

One of the oldest multinational companies, Unilever was founded in 1929 by the merger of the Dutch margarine producer Margarine Unie and the British soap maker Lever Brothers.

unilever

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Toyota – Going Places

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Toyota is my choice for the letter T, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

Toyota Motor Corp, the world’s largest carmaker, is named after its founder Kiichiro Toyoda. The company started operations in 1935, when Toyoda unveiled his first prototype A1 after years of research.

Toyota

 

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Starbucks – Creating Experiences beyond Coffee

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Starbucks is my choice for the letter S, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

It may seem somewhat unbelievable now that the first Starbucks store that opened in Seattle, Washington in 1971, sold only coffee beans and coffee making equipment, but no brews. It was only when Howard Schultz, now the chairman and CEO of Starbucks, joined the company as a marketing director, some 10 years after its founding, he suggested that Starbucks should be selling drinks rather than just beans and machines.

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Rolls Royce – The ultimate in Bespoke luxury

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My selection of brand for today’s #AtoZChallenge, is Rolls Royce. Not a brand that is within the reach of most people, nonetheless an iconic name that never fails to inspire awe as one of the most famous and prestigious brands.

The epitome of luxury in cars, Rolls Royce was formed in 1904, when Henry Royce and Charles Rolls came together and struck a deal for producing a range of cars that were to be manufactured by Royce Limited and exclusively sold by CS Rolls & Co.

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“Rolls Royce logo” by Source. Licensed under Fair use via Wikipedia –

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Quartz watches – Timekeepers of the World

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Quartz watches are my choice for the letter Q, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Not exactly a brand, but a technology that brought a shift in the watchmaking industry, Quartz watches are the timekeepers of the world. Needless to say, I am going a little off track with my choice of the topic. 

The world’s first prototype analog quartz wristwatch, named Beta1, was developed in 1967 by a group of researchers at the Centre Electronique Horloger in Neuchâtel, Switzerland.

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Pepsi – For the Generation ‘NOW’

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Pepsi, the cola for the ‘NOW’ generation, is my brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

You might be a tad surprised to know that the Pepsi brand, targeted at the youth market, is no less than a hundred years old. The Pepsi-Cola syrup was formulated in the late 1890s, by a pharmacist named Caleb Bradham living in New Bern, North California.

 

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Oreo – Celebrating Togetherness | A to Z Challenge

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Oreo, the world’s favourite cookie for over 100 years, is my brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

Growing up from its humble beginnings in a Nabisco (National Biscuit Company) bakery in New York City, the hundred plus cookie brand is the bestselling cookie brand of the 21st century.

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