Colour is like food for the spirit – plus its not addictive or fattening. ~ Isaac Mizrahi, Fashion designer
In a discussion that ensued on my last post on The Role of Colours in Branding, it came forth that yellow attracts attention and red being a very energetic colour is difficult to handle for a long time. So, fast food restaurants consciously use a combination of red and yellow as a strategy to attract customers as well as to ensure that they make a quick exit, thus creating the space for others to come in.
Taking off from the post, here I continue with the use of some other colours in branding.
It is late afternoon. As I sip my tip while dipping the biscuit, I feel that tea without biscuits is just as incomplete as fritters without dips. Tea time snacking is a common habit in the Indian culture, with biscuits being the most widely used tea time snacks. My pick for today is Britannia, a household name for biscuits, bread, and cakes in India.
Much like salt, pepper and pickles, jams and ketchups find a permanent place in most of our kitchen shelves or on the dining table. Talking about jams, the label on the jar mostly reads Kissan. So here goes the brand story of Kissan.
As the weekend mood sets in, the brand that I chose for today is Maggi – ‘Fast to Cook Good to Eat’. Though we all know Maggi as the instant two minutes noodle, but do you know that this fun food, which delights most children, is a brand that carries more than a century old legacy?
My brand for today is Brooke Bond Taj Mahal tea, one of the country’s most loved indigenous brands. The tea brand popularized by the ‘Wah Taj‘ campaign was established in a tea taster’s chamber in Kolkata, in 1966, as a premium tea brand made from tea leaves of Upper Assam.
The first tea plantations in India were laid out on the misty banks of the Brahmaputra in the 1830s. With the rapid rise in popularity of the drink, the cultivation of tea started in places other than Assam such as Darjeeling, and soon tea became an integral part of Indian lifestyle.
My pick for today is Amul – the “Utterly Butterly Delicious” brand that has buttered my bread since ages.
Since childhood, till date, I have always enjoyed reading the witty catchphrases on the billboards from which the polka dotted Amul girl with a puff pony on her head would state her stand on contemporary events.
The name “Amul”, derived from a Sanskrit word “Amoolya” meaning priceless, is also an acronym for Anand Milk Union Limited. The name suggested by a chemist in Anand, was registered in 1957, and went on to become one of the most recalled household names in India.