Brand Story

Brand Story

How these brands got their names

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“What’s in a name? A rose by any other name would smell as sweet,” said William Shakespeare. Brand pundits today may not quite agree with Shakespeare though.  A lot of considerations and deliberation go into naming brands. A unique name or a familiar name that is simple easy to pronounce or spell, and is expressive as well, is known to improve brand awareness and brand recall. Some brands select names that appear on top in alphabetical listing. Brand names are mostly chosen to align with the essence of the brand. Here’s how some of these well-known brands got their names:  

Brand Story

Crossword – a space to get into the reading habit

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A few years back, when my daughter was growing up, one of my favourite weekend pastime was to go with her to Crossword bookstore. Dropping in at Crossword lifestyle bookstore on the way to the super market was integrated into our weekend schedule.  We both would go to the respective sections of our choice, browse through some books, read a few chapters and pick up a few that we wanted to purchase, have some snacks and then leave. The well-lit stores with books neatly stacked on smooth wooden racks, soft light instrumental music playing in low volume in the background provided the perfect ambience for getting lost in a book. The demarcation of different categories made it easier to spot the books in a particular category.  Most of all, I loved the Crossword Recommend Section.

Brand Story
Brand Story

Eureka Forbes – Assurance of clean and safe drinking water

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When we talk of a water purifier in India, the name that instantly rings a bell is Aquaguard. Now, with Madhuri Dixit beaming her magnetic smile with Dr Nene by her side in the Aquaguard TV commercial, I had almost forgotten about the smart gentleman who would appear in the ads to come and demonstrate house cleaning using a vacuum cleaner to a child or show how air/water purifiers were indispensable. Yes, I am referring to the dynamic ‘Eurochamps,’ who projected the image of ‘The friendly man‘ from Eureka Forbes.

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Godrej and Boyce – Safe and Secure

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In the Maslow’s hierarchy of needs, safety and security needs are placed just after our basic or physiological needs including food, water, air, shelter, sleep etc.  The security of our house and possessions are of paramount importance to all of us. A sturdy lock on the door gives most of us a sense of security. Probably Ardeshir Godrej realized this when he spotted business opportunity in manufacturing locks. Here goes the story of the Godrej and Boyce that started as a lock making business, back in 1897.  The logo is a signature of its founder Ardeshir Godrej in a running hand.

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Hero Cycles – The Journey of Cycling Heroes

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Do you remember in your childhood, how enjoyable the bicycle ride used to be? The tumble and stumble before you learn to pedal are a part of the childhood fun. Then, those of you, with a fondness for Hindi movies, will also know that bicycles and Bollywood movies have had a very old relationship. As bicycles used to be the major mode of personal transportation in India, till the 1970s, these featured prominently in many movies. Lately, too, we saw Amitabh Bachchan, moving around Kolkata, on a bicycle, in the film Piku. Anushka and Ranveer Singh raced their bicycles on a road in Istanbul in the movie Dil Dhadakne Do. The credit for bringing about the bicycle revolution in India, often goes to Om Prakash Munjal, the founder and co-chairman of Hero Cycles. Also known as the Father of Indian Cycle Industry, OP Munjal passed away on 13rth August, 2015, at the age of 86. Here’s the story of Hero Cycles, the leading bicycle manufacturing brand in India, and the world’s largest cycle manufacturer by volume.

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Hidesign – Rebel to a Mainstream luxury brand

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It goes without saying that most women love their handbags and purse. A good handbag is said to generate a feeling of self-confidence in a woman. A woman generally feels comfortable and complete when she has a bag to go with. As she steps out in style, a woman’s handbag becomes her signature piece, an extension of her identity as well as a fashion statement. Hidesign, an Indian brand has carved a niche place in the affordable luxury handbags market that caters to savvy, sophisticated and urban professionals.

Brand Story

Tanishq – Branding the glitter of gold

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Woman and jewellery have an old connection and traditionally Indian women have preferred gold jewellery. Gold, looked upon as an investment as well as an adornment and considered as auspicious, is purchased on festive occasions such as Diwali, Dusshera or Akshay Tritiya, and other significant occasions such as wedding, engagements. Nowadays various options for purchasing gold and diamond jewellery are available to consumers in India, but this was not always the case. Till the 1990s, consumers preferred buying their gold from family jewellers and branded retail jewellers were non-existent in India. Then came Tanishq, a part of TATA group and the largest retail jewellery brand in India. Tanishq = Tata/Tamilnadu+Nishq (necklace in Sanskrit) or Tan (meaning body)+ Ishq (love).

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Blackberry – Business in Motion

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“One of the misconceptions about BlackBerry is that, it’s your parents’ Smartphone”- Thorsten Heins. Around 2008, I remember watching my parents glued to their BlackBerry devices and wanting to own one. One day my wish came true and I was handed down my mom’s old BlackBerry Curve Smartphone. I used it only to play the popular Brick Breaker game and make calls or send messages, yet it was revered… that is, until the advent of Android.

Brand Story

From Lucky Goldstar to LG – Making lives happier and better

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Taking clothes out of the washing machine to hang them to dry, I glance at my cup of tea cooling on the table. The smiling little face on the door of the machine reminds me Life is good. As I put the cup in the oven to warm up my tea, the logo with the smiling face formed by the letter L & G assures again ‘Life is good’. Interesting isn’t it when you think that one of the largest South Korean chaebol’s wears the crown of the most trusted brand in India, as per the Brand Trust Report, 2015.

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