“What’s in a name? A rose by any other name would smell as sweet,”said William Shakespeare.
Brand pundits today may not quite agree with Shakespeare though. A lot of considerations and deliberation go into naming brands. A unique name or a familiar name that is simple easy to pronounce or spell, and is expressive as well, is known to improve brand awareness and brand recall. Some brands select names that appear on top in alphabetical listing. Brand names are mostly chosen to align with the essence of the brand.
Here’s how some of these well-known brands got their names:
A few years back, when my daughter was growing up, one of my favourite weekend pastime was to go with her to Crossword bookstore. Dropping in at Crossword lifestyle bookstore on the way to the super market was integrated into our weekend schedule. We both would go to the respective sections of our choice, browse through some books, read a few chapters and pick up a few that we wanted to purchase, have some snacks and then leave.
The well-lit stores with books neatly stacked on smooth wooden racks, soft light instrumental music playing in low volume in the background provided the perfect ambience for getting lost in a book. The demarcation of different categories made it easier to spot the books in a particular category. Most of all, I loved the Crossword Recommend Section.
Catching up with friends over a cup of coffee is a delightful proposition for most people. Realizing the need for young people to hangout in an ambient atmosphere, the brand that pioneered the café culture in India is Café Coffee Day or CCD (as we know it).
When we talk of a water purifier in India, the name that instantly rings a bell is Aquaguard.
Now, with Madhuri Dixit beaming her magnetic smile with Dr Nene by her side in the Aquaguard TV commercial, I had almost forgotten about the smart gentleman who would appear in the ads to come and demonstrate house cleaning using a vacuum cleaner to a child or show how air/water purifiers were indispensable.
Yes, I am referring to the dynamic ‘Eurochamps,’ who projected the image of ‘The friendly man‘ from Eureka Forbes.
In the Maslow’s hierarchy of needs, safety and security needs are placed just after our basic or physiological needs including food, water, air, shelter, sleep etc.
The security of our house and possessions are of paramount importance to all of us. A sturdy lock on the door gives most of us a sense of security. Probably Ardeshir Godrej realized this when he spotted business opportunity in manufacturing locks.
Here goes the story of the Godrej and Boyce that started as a lock making business, back in 1897. The logo is a signature of its founder Ardeshir Godrej in a running hand.
Do you remember in your childhood, how enjoyable the bicycle ride used to be?
The tumble and stumble before you learn to pedal are a part of the childhood fun. Then, those of you, with a fondness for Hindi movies, will also know that bicycles and Bollywood movies have had a very old relationship. As bicycles used to be the major mode of personal transportation in India, till the 1970s, these featured prominently in many movies. Lately, too, we saw Amitabh Bachchan, moving around Kolkata, on a bicycle, in the film Piku. Anushka and Ranveer Singh raced their bicycles on a road in Istanbul in the movie Dil Dhadakne Do.
The credit for bringing about the bicycle revolution in India, often goes to Om Prakash Munjal, the founder and co-chairman of Hero Cycles. Also known as the Father of Indian Cycle Industry, OP Munjal passed away on 13rth August, 2015, at the age of 86.
Here’s the story of Hero Cycles, the leading bicycle manufacturing brand in India, and the world’s largest cycle manufacturer by volume.