‘What is expected of me?’ This is a question that often comes to the mind of employees while working in an organization. Only sometimes the answer is clear but most of the times employees are left wondering as to what the implicit expectations are, and what it takes to smoothly navigate through the journey in the Corporate World.
“What’s in a name? A rose by any other name would smell as sweet,” said William Shakespeare. Brand pundits today may not quite agree with Shakespeare though. A lot of considerations and deliberation go into naming brands. A unique name or a familiar name that is simple easy to pronounce or spell, and is expressive as well, is known to improve brand awareness and brand recall. Some brands select names that appear on top in alphabetical listing. Brand names are mostly chosen to align with the essence of the brand. Here’s how some of these well-known brands got their names:
It is an oft repeated statement that in this age of digital media, electronics has changed nearly every aspect of our lives, including the way we communicate, the way we write, and even the way we read. Smartphones have replaced the old phones, and kindles, and tablet readers have converted many old-fashioned book readers to e-book readers and many authors into self-published authors. The devices that brought e-books into the mainstream are book readers like Amazon’s Kindle or Barnes and Noble’s Nook. Kindle is by and far the most popular e-book readers and is one of the Amazon’s best-selling products. The word Kindle means ‘to ignite’, hence it is an apt metaphor for the intellectual enlightenment associated with reading.
It is human nature to trust recommendations from those who they find credible. When I plan a journey, I often reach out to my friends who have previously been to the place, for recommendations on places to stay, food and transport etc. The same holds good before I make a new purchase. Probably that is the reason why it doesn’t come as a surprise to me when a research from Nielson indicates 92% of consumers trust recommendations from other people — even someone they don’t know — over content created by a brand. Perhaps in the same way, when people share their experiences, opinions and ideas online through blogs, those become effective source of recommendation. No wonder, blogs are fast emerging as a potent platform for promoting brands!
Google has changed its logo once again! A look at the Google doodle today and you’ll find the old logo being wiped out. In its place appears a new logo in four colors in a sans serif font. That’s how the new logo looks. Ok, we’ll get used to this as well. The video below shows how Google logo has evolved over time.
Colour is like food for the spirit – plus its not addictive or fattening. ~ Isaac Mizrahi, Fashion designer In a discussion that ensued on my last post on The Role of Colours in Branding, it came forth that yellow attracts attention and red being a very energetic colour is difficult to handle for a long time. So, fast food restaurants consciously use a combination of red and yellow as a strategy to attract customers as well as to ensure that they make a quick exit, thus creating the space for others to come in. Taking off from the post, here I continue with the use of some other colours in branding.
Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint. ~ Pablo Picasso [Tweet this] Colours speak to us quicker than words, by immediately capturing our attention and eliciting emotional responses. Naturally, colours hold a key significance in branding. With the choice of colours in their logo, brands send out strong messages and establish an emotional connection with the consumers. Here is a list of colours and how brands use them in their logo:
“Hilsa fish can be a global brand like salmon & tuna,” tweeted Dr Nirmalya Kumar. Though a vegetarian by choice, yet coming from a Bengali family, it is unlikely for me to escape the mention of hilsa, albeit a branded one. The concept hasn’t worked out so far or may even sound alien, but when Dr Nirmalya Kumar, who is an authority on marketing and branding, and features in the lists of Thinkers 50, says so, like most others I do listen.