6 ways to grow your Instagram followers

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6 ways to grow your Instagram followers

A picture is worth a thousand words.

Well, not 1000 but 60,000 words to be precise. That is because our brain processes visuals 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.

 

This is exactly the premise on which Instagram has been created. The seamless combination of technology with visual content has made Instagram, a very popular platform. With 700 million followers worldwide, Instagram is the fastest growing social media platform.  That people like to spend time on Instagram is apparent from the fact that Instagram is now twice the size of Twitter and has surpassed Snapchat.

Though I had an Instagram account, I had hardly ever engaged on it for 2 years or so, as I never really understood the platform. Once in a while, I would post at random, and naturally, I had only a handful of followers. It was only in December 2016 after I started uploading the pictures from my trip to Jaipur that I started paying attention and figured out how to the engage on Instagram.

Within 8 months, I gathered 6000 followers organically, plus an average engagement rate that is more than 10%. By no means, I can claim that this is a great number as there are several accounts that have millions of followers. Yet, having discovered the power of Instagram in the high traction it garners, I can categorically say that Instagram is a platform that a digital influencer should not ignore.

So, how do you build and grow your Instagram account?

Of course, the easiest is to buy followers, but when people buy followers, they do not necessarily engage with the account. So, when you come across accounts with ten thousand or more followers and a very low engagement rate (1- 2% of the followers), you know that the followers are most likely fake.

Engagement Rate = [(Likes+Comments)/ No. of followers] as %

Engagements (likes, comments) can also be purchased. But again, if you go on purchasing interactions for all your pictures, you’ll most likely end up spending much more than the benefits that accrue from your account.

 

Here’s how you can boost your Instagram presence in an organic manner

1. Post consistently on Instagram

The thing that attracts me (maybe others too) about Instagram is that it encourages quality over quantity. Posting only one to two pictures in a day is sufficient to start building your follower base, provided you post on a regular basis.

When you post regularly, the Instagram algorithm that detects your posting and engagements (likes, comments, shares) rewards you by making your post appear in the feed of your followers or in the feed of those you engage with. If your pictures have a rich visual appeal, it increases the chance of people liking your pictures while scrolling through their feed.

Pay attention to the timing of your posts. Posts on times when the traction tends to be the highest.

In my experience, I can say that Instagram rewards consistency more than any other platform.

 

2. Improve the aesthetics of your feed

On Instagram, many people generally tend to like pictures that stand out while scrolling through the feed.  Pictures with higher exposure, warm temperatures and higher contrast have been found to have higher engagement levels.  Use of certain filters that create these effects is thus likely to increase the engagement level.  Apart from the filters that Instagram provides while posting, filters can also be applied using filter apps. My favourite filter app is Aviary. Some other good filter apps are Snapseed, VSCO, and Instasize.

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5 Ways to prepare your blog for Content Marketing

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5 Ways to prepare your blog for Content Marketing

In the post, What is Lifestyle Blogging? Why is it ideal for content marketing?‘  I had promised to come up with a post on how to prepare your lifestyle blog for content marketing and improve your chances of working with brands in India.

With the trend of digital marketing picking up, brands are increasingly looking at lifestyle blogs as vehicles for influencer marketing that can digitally spread the “word-of-mouth” about their products and services. Content marketing presents monetizing opportunities for bloggers. In this post, I have elaborated upon how I have geared up for content marketing, and how can you too.

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What is Lifestyle Blogging? Why is it ideal for content marketing?

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What is Lifestyle Blogging? Why is it ideal for content marketing?

‘What is Lifestyle blogging?’

‘Do Lifestyle bloggers write only about designer wear, expensive furnishings and shopping habits?’

‘What is the difference between a lifestyle blog and a personal blog?’

‘Can you use your lifestyle blog to make money?’

I am often faced with a barrage of questions such as these from people who want to know more about the trend of blogging that is picking up speed at an incredible rate, so I decided to come up with this post. Before we get to the blogging part, let us see what lifestyle means.

Lifestyle refers to the way in which people live. It is expressed in both work and leisure behaviour patterns of individuals and in their activities, attitudes, interests, opinions, values, and allocation of income.

Taking this definition of lifestyle from the Business Dictionary, let’s see what a lifestyle blog is.

What is a lifestyle blog?

From the various definitions, I particularly like this comprehensive definition given by Evan from mediakix.com.

A lifestyle blog is defined as the digital content representation of its author’s everyday life and interests. A lifestyle blogger creates content inspired and curated from their personal interests and daily activities.

A lifestyle blog delves into themes related to one’s way of living.

Yet, it is somewhat different from personal blogging. A personal blog is more like an online personal journal, where the blogger writes mainly about his/her daily activities or about his/her life.

On the other hand, in a lifestyle blog, the content is guided more by the ideas, experiences and interests of the blogger and presented in an organised manner to the readers. Also, a lifestyle blog has a visual appeal somewhat similar to that of a lifestyle magazine.



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IndiPR – An Innovation In Content Marketing

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IndiPR – An Innovation In Content Marketing

The very IDEA of BLOGGING is to make a difference…

This post written by co-blogger Nihar Pradhan talks about the evolution of blogging from a modest web log to a medium for sharing, connecting and for content marketing. 

Yes, blogging has transitioned in a drastic way. Coupled with social media, blogging has facilitated the infusion, assimilation and dispersion of creative ideas in a manner that was unheard of before. It has been a disruptive process that has blurred the rigid boundaries between organizations, consumers and influencers.

INDIPR

 

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Round Table Blogging Contest at NIT Trichy

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By Somali K Chakrabarti

 

The Round Table: Theme Based Blogging Contest

The need to express yourself in today’s fast-moving world cannot be emphasized upon enough. Opinionated views are formed within the fraction of a second and spread out far and wide over the internet with the speed and alacrity of the waves; as such it becomes imperative that sane voices do not remain unheard.

Thankfully, the impact of blogging is also spreading fast, providing every net savvy individual a platform to express himself/ herself. Institutions and organizations, too, are not left untouched by the power that blogging wields, and are taking to the platform for organizing contests to get diverse perspectives, viewpoints and increase visibility.

The Round Table, a theme-based blogging contest, organized by Pragyan, NIT Trichy in association with Campus Diaries is aimed at tech enthusiasts who want to hold out their distinct voice from the opinionated noise of the internet.

pragyan

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How Brands promote content with Blogs

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How Brands promote content with Blogs

It is human nature to trust recommendations from those who they find credible.

When I plan a journey, I often reach out to my friends who have previously been to the place, for recommendations on places to stay, food and transport etc. The same holds good before I make a new purchase.

Probably that is the reason why it doesn’t come as a surprise to me when a research from Nielson indicates

 92% of consumers trust recommendations from other people — even someone they don’t know — over content created by a brand. 

Perhaps in the same way, when people share their experiences, opinions and ideas online through blogs, those become effective source of recommendation.

Blog for Brands

No wonder, blogs are fast emerging as a potent platform for promoting brands!

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5 Skills that you can develop with Blogging

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By Somali K Chakrabarti

 

Blogging as a trend is on the rise, with blogs increasingly emerging as a mainstream media platform.

Whereas earlier the Blogosphere in India was heavily dominated by men, but now many women students, homemakers and working women are also entering the blogging arena. The availability of blogging platforms, formation of blogging communities and the widespread use of social media, make it very easy to start a blog.

The ability to express oneself creatively through blogging is a reason that draws many people towards blogging. Blogging provides a means of personal development.

Not only that, some skills acquired from blogging can also be put to use in one’s professional life. Let’s have a look:

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How to find inspiration for blog writing

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 “I write only when inspiration strikes. Fortunately it strikes every morning at nine o’clock sharp.”

Some attribute this quote to Somerset Maugham, others to William Faulkner, but the fact stated in the quote does ring a bell.

The Writer’s Block

Pink Noise, Allison Jardine
Shared on Twitter by @alisonjardine

A number of times, we find ourselves in a situation when the creative juices in our brain dry up. Ideas don’t crystalize and words don’t flow. This is what you call a writer’s block – a term previously reserved for writers and now extended to bloggers as well.

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Blog Engage – A Helpful community to promote your blog

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Business has only two functions – Marketing and innovation.

This quote by Peter Drucker applies just as much to blogging (both personal and business), as it applies to any other business.

The rapid evolution of social media has given a tremendous boost to blogging.  With over 197 million blogs on Tumblr  and users creating 41 million new posts on WordPress each month, it is apparent that the blogosphere is expanding at an amazing pace.

More and more people are taking to blogging and using it as a platform to express their opinion, to create awareness, to provide useful information, or to promote their business. Established businesses are also using blogs to engage with social communities.

 

Needless to say, it takes effort, planning and perseverance to make your blog a repository of good content that people would want to read, among the huge number of blogs that are available on the web.

First essential characteristic of a good blog is to publish quality content on a regular basis.

 

 

It requires creative thinking to continuously come up with new ideas for posts and structure those ideas in a manner that catches and holds the attention of the readers;

But that’s not all about it. 

 

A blog, when left to its own, seldom attracts a large number of viewers. So, as you keep writing articles, one after the other, it becomes absolutely essential to promote your blog, particularly if you wish that many people should read it.

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