Articles by Somali K Chakrabarti

Mixed Bag

Pick up a Hobby- Live Life Fantastico

When You’re jaded, and  want to add a little zest to your life Pick up a hobby – play a sport, go on a drive, Listen to music, prime your canvas, or explore wildlife; Make a change for good, give to the society something back, Life is not only about making a living, but also about making an Impact You will never feel lonely, with a passion, a hobby that you love, While navigating through the life’s crests and troughs; A peppy interest, much like a Zippy car ride, Will zing your life, relax your mind Give it a shot, Give it a Go Live Life #Fantastico!!  

Personal Finance

Do your homework – Let your children dream

We hurried off to the station. After dropping our daughter off at her college and helping her move in to her hostel room, it was time for my husband and me to leave. Getting into a college of choice is a big milestone in the life of a child.  At the same time letting go off your child is a strange experience, a little sad too for the parents. The thought that an ‘Empty nest’ awaits you can be upsetting. I prepared myself for quieter days ahead, with no nagging about food, sleeping late, clothes, cleaning, etc. After exchanging goodbye, we got on to the train, and in a while the train chugged out of the station. On my way back the memories of the day, when she first went to school swarmed through my mind. It seemed like it was only yesterday that we dropped our little girl to school for the first time. Fourteen years had elapsed in between. The little girl was now soon to be a young adult, rejoicing in her new-found freedom in the college, 2000 kms from home. Years seem to have passed by in a jiffy! Suddenly, I felt a sense of immense satisfaction of having discharged…

Beauty and Personal Care
Brand Story

How these brands got their names

“What’s in a name? A rose by any other name would smell as sweet,” said William Shakespeare. Brand pundits today may not quite agree with Shakespeare though.  A lot of considerations and deliberation go into naming brands. A unique name or a familiar name that is simple easy to pronounce or spell, and is expressive as well, is known to improve brand awareness and brand recall. Some brands select names that appear on top in alphabetical listing. Brand names are mostly chosen to align with the essence of the brand. Here’s how some of these well-known brands got their names:  

Mixed Bag

Self publishing with Amazon Kindle

It is an oft repeated statement that in this age of digital media, electronics has changed nearly every aspect of our lives, including the way we communicate, the way we write, and even the way we read. Smartphones have replaced the old phones, and kindles, and tablet readers have converted many old-fashioned book readers to e-book readers and many authors into self-published authors. The devices that brought e-books into the mainstream are book readers like Amazon’s Kindle or Barnes and Noble’s Nook. Kindle is by and far the most popular e-book readers and is one of the Amazon’s best-selling products. The word Kindle means ‘to ignite’, hence it is an apt metaphor for the intellectual enlightenment associated with reading.  

Electronics and Consumer Goods

Spread cheer – Donate a selfie

Selfie – a word that was sparsely used even till 2010, has gained widespread usage over the last 3-4 years. The fact that ‘Selfie’ was nominated as ‘word of the year 2013’ by the Oxford Dictionary proves how the selfie has infiltrated into our daily lives. The concept of selfie is not exactly a new one. Self- portraits or clicking one’s own picture with a camera have been around since quite some time. The early incarnations of selfie, were taken by people experimenting with their new cameras to see how their images would turn out. When the use of cameras became widespread, selfies were generally taken by those who would be travelling alone. The advent of smartphones, however, has made it much easier and quicker to take selfies. Unlike the first generation selfies, selfies today can be instantly shared with friends and family or even publicly.

Beauty and Personal Care

Hair to There – From Frizz to Fantastic!

  Úde jab jab zulfein teri’, Ýeh Reshmi Zulfon ka..’ Yeh reshmi zulfe yeh sharbati ankhe’ The common attribute for the three songs mentioned above is the word ‘Zulf’ (meaning hair). Yes, hair has featured prominently in a number of romantic Hindi songs and poetry. Not so in case of English songs or poetry…maybe the reference to hair as a romantic expression is more specific to Indian culture. Hair also finds reference to Indian mythology. River Ganges was released from Lord Shiva’s hair to meet the needs of the country according to Hindu mythology. But why all this fuss about hair? The simple reason is that by the end of the week hair turns frizzy and we had gathered to find a solution for dealing with the frizz of hair.

Electronics and Consumer Goods

Dim Light – No confusion with Nexus 5X

It was 7 pm. I hurried into the restaurant, somewhat excited at the prospect of meeting Oli. Finding a seat for two, I seated myself comfortably. Soft music played in the dimly lit restaurant. Oli, my ex colleague, was in town for a week and we had decided to catch up for dinner. I was to see her after a gap of 16 years to be precise. In all these years she had metamorphosed into a self-proclaimed diva and had acquired a quasi-celebrity status on the social media, posting pictures taken on her birthdays, anniversaries, and every other occasion that one can think of. Innumerable pictures of hers including close-ups of her face, exotic shades on her eyes, trendy hairstyles and bags, her cat, her hubby, friends, as well as the leftovers in her food plate flooded the social media. Her immense success on social media could be measured in terms of the FB likes and comments that followed the posts.

Brand Story

Crossword – a space to get into the reading habit

A few years back, when my daughter was growing up, one of my favourite weekend pastime was to go with her to Crossword bookstore. Dropping in at Crossword lifestyle bookstore on the way to the super market was integrated into our weekend schedule.  We both would go to the respective sections of our choice, browse through some books, read a few chapters and pick up a few that we wanted to purchase, have some snacks and then leave. The well-lit stores with books neatly stacked on smooth wooden racks, soft light instrumental music playing in low volume in the background provided the perfect ambience for getting lost in a book. The demarcation of different categories made it easier to spot the books in a particular category.  Most of all, I loved the Crossword Recommend Section.

Digital

Tata Sky Transfer – Creating New Experiences

History has always foxed me. My love – hate relationship with the subject has ranged from levels of extreme boredom while trying to remember the lengthy answers from the school text books, to intense engagement while reading Amar Chitra Katha, while watching historical movies like Sikander, Mughal-E-Azam, The Last Emperor, Gandhi, Braveheart, Gladiator, or while seeing historical monuments and trying to unravel the stories behind them.  The enigma of forts and palaces never fails to fascinate me. I like to uncover the mystery behind the stones, which having witnessed many a battles, echo the war cries, tell tales of valour, mourn the loss of lives, reek of treachery, and speak about the opulence and the lifestyle of the rulers of the bygone era.

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