Articles by Somali K Chakrabarti

Digital World

IndiPR – An Innovation In Content Marketing

The very IDEA of BLOGGING is to make a difference… This post written by co-blogger Nihar Pradhan talks about the evolution of blogging from a modest web log to a medium for sharing, connecting and for content marketing.  Yes, blogging has transitioned in a drastic way. Coupled with social media, blogging has facilitated the infusion, assimilation and dispersion of creative ideas in a manner that was unheard of before. It has been a disruptive process that has blurred the rigid boundaries between organizations, consumers and influencers.  

Campaigns & Reviews

Small Acts Of Care Fuelled by Love

The Pull of gravity Cannot be seen, yet it is felt In the form of Gravitational Waves Ripples flow through the fabric of space In a way alike, good vibes link hearts, Build ties in the strangest ways A heart-warming smile, A gentle touch, An act of care, A warm Hug, Break barriers, rise above frontiers, form deep Bonds #FuelledbyLove  

Digital World

Tap the Power of Social Blogging with Affimity

Tell a story. Make it true. Make it compelling. Make it relevant. If you are a writer or a blogger, you would have come across this advice an umpteen number of times. But, we all know that telling a good story is just not enough, till it reaches the right audience, who are interested in hearing the story. Like artists, we writers and bloggers also tend to be passionate about our work. We want more and more people to see our amazing creations and, if possible, appreciate those. However, attracting the right audience has never been an easy task! If you are a technology geek, you may be super excited to discover latest technology gadgets. But when you diligently compile information about these gizmos on your blog and share it on your social media profile, you may often get a lukewarm response from your connections. You can’t really blame your friends if they like to indulge more in Bollywood gossips than to understand the nitty-gritty of technology. Similarly, you may also fret when you receive notifications about all sorts of activities from you friends. So, if you are one of those who thrives on the likes and shares on social media, you need…

Misc Gyan

A Dance With The Corporate Ton by Lata Subramanian

‘What is expected of me?’ This is a question that often comes to the mind of employees while working in an organization. Only sometimes the answer is clear but most of the times employees are left wondering as to what the implicit expectations are, and what it takes to smoothly navigate through the journey in the Corporate World.  

Campaigns & Reviews

Pick up a Hobby- Live Life Fantastico

When You’re jaded, and  want to add a little zest to your life Pick up a hobby – play a sport, go on a drive, Listen to music, prime your canvas, or explore wildlife; Make a change for good, give to the society something back, Life is not only about making a living, but also about making an Impact You will never feel lonely, with a passion, a hobby that you love, While navigating through the life’s crests and troughs; A peppy interest, much like a Zippy car ride, Will zing your life, relax your mind Give it a shot, Give it a Go Live Life #Fantastico!!  

Personal Finance

Do your homework – Let your children dream

We hurried off to the station. After dropping our daughter off at her college and helping her move in to her hostel room, it was time for my husband and me to leave. Getting into a college of choice is a big milestone in the life of a child.  At the same time letting go off your child is a strange experience, a little sad too for the parents. The thought that an ‘Empty nest’ awaits you can be upsetting. I prepared myself for quieter days ahead, with no nagging about food, sleeping late, clothes, cleaning, etc. After exchanging goodbye, we got on to the train, and in a while the train chugged out of the station. On my way back the memories of the day, when she first went to school swarmed through my mind. It seemed like it was only yesterday that we dropped our little girl to school for the first time. Fourteen years had elapsed in between. The little girl was now soon to be a young adult, rejoicing in her new-found freedom in the college, 2000 kms from home. Years seem to have passed by in a jiffy! Suddenly, I felt a sense of immense satisfaction of having discharged…

Beauty and Hygiene
Misc Gyan

How these brands got their names

“What’s in a name? A rose by any other name would smell as sweet,” said William Shakespeare. Brand pundits today may not quite agree with Shakespeare though.  A lot of considerations and deliberation go into naming brands. A unique name or a familiar name that is simple easy to pronounce or spell, and is expressive as well, is known to improve brand awareness and brand recall. Some brands select names that appear on top in alphabetical listing. Brand names are mostly chosen to align with the essence of the brand. Here’s how some of these well-known brands got their names:  

Misc Gyan

Self publishing with Amazon Kindle

It is an oft repeated statement that in this age of digital media, electronics has changed nearly every aspect of our lives, including the way we communicate, the way we write, and even the way we read. Smartphones have replaced the old phones, and kindles, and tablet readers have converted many old-fashioned book readers to e-book readers and many authors into self-published authors. The devices that brought e-books into the mainstream are book readers like Amazon’s Kindle or Barnes and Noble’s Nook. Kindle is by and far the most popular e-book readers and is one of the Amazon’s best-selling products. The word Kindle means ‘to ignite’, hence it is an apt metaphor for the intellectual enlightenment associated with reading.  

Campaigns & Reviews

Spread cheer – Donate a selfie

Selfie – a word that was sparsely used even till 2010, has gained widespread usage over the last 3-4 years. The fact that ‘Selfie’ was nominated as ‘word of the year 2013’ by the Oxford Dictionary proves how the selfie has infiltrated into our daily lives. The concept of selfie is not exactly a new one. Self- portraits or clicking one’s own picture with a camera have been around since quite some time. The early incarnations of selfie, were taken by people experimenting with their new cameras to see how their images would turn out. When the use of cameras became widespread, selfies were generally taken by those who would be travelling alone. The advent of smartphones, however, has made it much easier and quicker to take selfies. Unlike the first generation selfies, selfies today can be instantly shared with friends and family or even publicly.

Social Network Widget by Acurax Small Business Website Designers
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